Question 1

Is this actually free?

Accepted Answer

1 profile a week without an account. 3 a week with a free account. No card. Anonymous calls are limited by IP. Paid plans start at $39/mo (Insight, 200 credits) and scale to $119/mo (Pro, 800 credits), with unused credits rolling forward inside your billing period.

Question 2

Does Kustiq work for solo founders or small teams?

Accepted Answer

That's actually the core user. No per-seat pricing and no minimum team size. Annual contracts aren't a thing here either. Free plan is 3 profiles a week with no card. Insight at $39/mo gets you 200 credits, which buys roughly 66 fully-enriched 5-phase prospects (3 credits each) or 200 individual profiles. The credit-based model means you pay for what you use, not for seats you might not need.

Question 3

Can I use Kustiq without HubSpot?

Accepted Answer

Yep. Most users don't connect a CRM at all. Direct domain entry, CSV upload, or the public API all work standalone, and profiles export to CSV, Excel, JSON, or PDF. HubSpot sync is available on all plans if you want it, but it has always been optional.

Question 4

What is Kustiq?

Accepted Answer

Kustiq profiles a B2B company end-to-end in about 46s. You paste a domain and get back a verified contact, the buying signal that matters this quarter, and a first line tied to it. Apollo and ZoomInfo will sell you a row in their database. We spend the 46s figuring out why this particular row is worth your week. Coverage is 22 B2B verticals and 88 canonical segments, with HubSpot sync and CSV export. Built for founders, AEs, and CS leads who'd rather know one thing about ten companies than ten things about none.

Question 5

How does Kustiq work?

Accepted Answer

One domain in, one strategic profile out. Kustiq reads the actual website, recent press, and signals on the open web (not a static dataset that's already 18 months stale), runs SMTP verification on the contact, and scores fit and churn risk against your ICP using a deterministic rule engine. You see what each factor contributed to the score, so it's not a black box you have to trust on faith. The output is a structured JSON profile with 20 fields and every signal traceable to its source.

Question 6

How long does a profile take?

Accepted Answer

About 46s end-to-end (live median across customer and demo runs). Most of that is Kustiq reading the actual website, not just a meta description. You'll see live progress in the UI: planning, web analysis, search intelligence, fallback research, classification.

Question 7

How accurate are Kustiq profiles?

Accepted Answer

Kustiq profiles have an average confidence score of 89%, which is an AI-calibrated accuracy estimate across all classification fields. The 5-stage pipeline (planning, web analysis, search intelligence, fallback research, classification) grounds every profile in real-time web data rather than relying on a single AI call. Each profile includes its own confidence score so you can prioritize high-confidence results for automation and review lower-confidence profiles manually.

Question 8

Is my data secure?

Accepted Answer

Kustiq encrypts all data at rest and in transit, stores API keys as SHA-256 hashes (never plaintext), signs webhooks with HMAC-SHA256, and enforces role-based access control with 6 permissions. HubSpot OAuth tokens are encrypted at rest and never shared with third parties. Kustiq is GDPR compliant with a Data Processing Agreement available at kustiq.com/dpa, and SOC 2 compliance is on the roadmap. Kustiq only reads publicly available web content and does not access private databases or harvested social media data.

Question 9

How is Kustiq different from Clay?

Accepted Answer

Clay is a workflow builder. You wire up data providers, write enrichment recipes, and end up with a spreadsheet. Kustiq skips the recipe and gives you the answer directly. If your team has the ops cycles to build pipelines themselves, Clay's a real option. Otherwise, Kustiq does the same job in 46s with credit-based pricing instead of per-seat.

Question 10

How is Kustiq different from ZoomInfo or Clearbit?

Accepted Answer

ZoomInfo and Clearbit (now Breeze by HubSpot) sell you a database. Big one, sometimes accurate, mostly licensed. They tell you a company has 200 employees and is in "Software." Kustiq doesn't license lists. We profile each company on demand, the day you ask, with SMTP verification at delivery and signals from real-time web reads (funding, hiring, tech stack, competitive moves). So when an email bounces, it's because the person left yesterday, not because the data was harvested two years ago.

Question 11

How is Kustiq different from Apollo?

Accepted Answer

Apollo is a contacts database with a sequencer bolted on (275M+ records). Kustiq is the research layer that should live before the sequencer. You get the verified contact, but also the actual reason this company is worth a slot in your week (a hire, a funding round, a product launch, a churn signal), plus an opener tied to that reason. Apollo solves the reach problem. Most of the time the actual problem isn't reach, it's having something worth saying when you get there.

Question 12

How is Kustiq different from RocketReach?

Accepted Answer

RocketReach is good at finding email addresses (700M+ profiles, static database). That's the whole product. Kustiq treats the email as one of 20 fields and spends most of its time on the harder question: whether you should bother emailing this person at all. Every profile also includes buying signals, growth trajectory, rule-based churn risk, and a contextual engagement hook. If you already have your list, RocketReach gets the job done cheaper. The case for Kustiq is earlier in the funnel, when you're still deciding who's on the list.

Question 13

What are the best alternatives to Apollo for B2B sales?

Accepted Answer

Honest answer: the right tool depends on what's actually broken in your pipeline. Apollo is built for high-volume contact lookup plus sequencing. If that's the bottleneck, swapping it for another contacts database (Clay, ZoomInfo, Clearbit/Breeze) gets you a different vendor with the same shape. Most teams asking the question actually need fewer companies, deeper context, and a verified contact per company. That's the gap Kustiq fills: 46s strategic profiles with SMTP-verified contacts, rule-based churn risk, and an opener tied to the buying signal. Pick the tool that matches the actual problem, not the loudest comparison post.

Question 14

How is Kustiq different from using ChatGPT to research companies?

Accepted Answer

ChatGPT can summarize a website if you paste enough into it. What it can't do is verify the contact actually works (no SMTP), score fit consistently across 50 companies the same way (no rule engine), or tell you what's changed since training. Kustiq is the same idea (read pages, draw conclusions) with the verification, scoring, and freshness layers that make the output usable in a real pipeline. Every profile uses the same 88-segment taxonomy across 22 verticals, so your data stays comparable across thousands of companies.

Question 15

What is Kustiq's Targeted Outreach pipeline?

Accepted Answer

A 5-phase pipeline that turns an ICP description into qualified prospects with verified contacts and a 4-touch draft sequence ready to push to your sender. Discover finds up to 30 similar companies from any seed domain (1.00 credits). Research reads each one and pulls signals via live web scraping (0.50). Qualify scores them against your ICP and drops the bad fits (0.50). Enrich delivers 3 SMTP-verified contacts per prospect with email and LinkedIn (0.50). Emails drafts a 4-touch sequence with two subject variants per touch, hook-led off the qualified evidence (0.50). Drafts land on the prospect record; Kustiq does not send. Total is about 3.00 credits per delivered prospect. Pro users (800 credits/month) can run up to 266 prospects through the full pipeline. Disqualified companies stop after Qualify, so you only pay the phases that actually ran.

Question 16

Does Kustiq integrate with HubSpot?

Accepted Answer

Via OAuth. You can import companies from HubSpot, profile them (every email SMTP-verified, churn scored by the rule engine), and sync the intelligence back as 33 custom company properties and 6 contact properties. The properties are organized into seven groups: core intelligence (segment, vertical, account tier, churn risk, growth signal), scores (confidence, fit score), sales context (engagement hook, company summary, business model, etc.), signals (buying signals, pain signals, competitors, detected tools), outreach data (ICP tier, sales priority, outreach hooks), market intelligence (price range, customer industries, org sophistication), and competitive + revenue (funding stage, existing solution, competitive position, revenue tier, expansion potential). All of it lands in standard HubSpot lists, workflows, and reports.

Question 17

What data does a Kustiq profile include?

Accepted Answer

Each Kustiq profile includes 20 fields: company name, domain, vertical (one of 22 B2B verticals), segment (one of 88 canonical segments), confidence score (0-100%), account tier (A/B/C), churn risk (Low/Medium/High), growth signal (e.g. Recently Funded, Hiring Surge), business model, company scale, pricing model, price range, target market, customer industries, persona profile, engagement hook, competitors detected, detected tools, company summary, and market intelligence narrative.

Question 18

Does Kustiq have an API?

Accepted Answer

Kustiq provides a full RESTful API covering profiles, batch processing, churn data, outreach, and integrations. API access is available on the Pro plan ($119/month). Authentication uses Bearer tokens with API keys generated from the dashboard.

Question 19

How does Kustiq predict customer churn?

Accepted Answer

Every profile on every plan includes the 12-factor rule-based churn risk score (0-100, with a Low/Medium/High/Critical band): scored from public signals like growth trajectory, competitive pressure, and hiring patterns, with zero LLM calls at scoring time. The Pro plan adds the churn dashboard on top, with a calibrated 90-day churn probability layer (confidence interval included) sitting alongside the rule-based score, plus usage signals (login frequency, payment failures, NPS), HubSpot CRM data (deal count, contact depth, record age), and Stripe billing signals (MRR, dunning, downgrades) feeding into the same engine. Scores update automatically. No SDK installation, no product instrumentation, no waiting for a model to train.

Question 20

Does Kustiq forecast customer lifetime value (CLTV)?

Accepted Answer

On the Pro plan with Stripe Connect linked, Kustiq returns a per-customer CLTV band (low / high range) clamped to the revenue you've already collected from that customer, with a deterministic floor and a cohort-based lookup driving the forecast. Bands refresh nightly. The output sits next to the churn probability layer on /dashboard/churn so you can sort accounts by lifetime-revenue at risk, not just churn likelihood.

Question 21

How is Kustiq different from Gainsight or ChurnZero?

Accepted Answer

Gainsight and ChurnZero work with the data you already have inside your product (logins, NPS, support tickets, feature usage). Useful, but they only see customers who are still engaged enough to leave a trail. Kustiq watches the open web, so you catch the leadership change or the pivot before it shows up in your usage logs. Pairs well with either, doesn't replace them. Every Kustiq profile includes the 12-factor rule-based churn risk score from day one (every plan), no SDK install required. Pro plans add the churn dashboard with a calibrated 90-day churn probability layer and Stripe-grounded CLTV bands per customer.

Question 22

Does Kustiq use Google Analytics or third-party trackers?

Accepted Answer

Kustiq runs zero third-party tracking scripts. Zero Google Analytics, zero Facebook Pixel, zero Mixpanel or Segment. No third-party cookies either. All product analytics are collected through Kustiq's own first-party infrastructure built on PostgreSQL. The only cookies set are strictly necessary for authentication and session management. Open your browser DevTools on any Kustiq page to verify.

Question 23

Does Kustiq sell or share my data with third parties?

Accepted Answer

Your account data, profile results, and usage data are never sold, rented, or shared with third parties for any purpose. Kustiq generates revenue from subscriptions and credits only. Kustiq uses Stripe for payment processing and Supabase for database hosting, both under standard data processing agreements, but your business data is never exposed to advertising networks, data brokers, or other third-party services.

Question 24

Where is my data stored and processed?

Accepted Answer

Your data is stored in PostgreSQL databases hosted by Supabase (US East region) and on Kustiq's own dedicated server infrastructure. All connections use TLS encryption in transit. API keys are stored as SHA-256 hashes, never in plaintext. HubSpot OAuth tokens are encrypted at rest. The full sub-processor register (12 vendors) with region and legal basis per vendor is at kustiq.com/trust and kustiq.com/dpa.

Question 25

How is Kustiq's data approach different from ZoomInfo or Clay?

Accepted Answer

Three things, honestly. We don't license third-party lists, every record is profiled fresh the day you ask. Emails get a real SMTP handshake at delivery, not a confidence score from a vendor. And the churn/fit scores come from a rule engine you can audit, not an opaque model. The tradeoff: we're slower than a database lookup. 46s, not 60 milliseconds. Your profile results and customer data belong to you and are never shared with other customers.

Question 26

What are free company snapshots?

Accepted Answer

Every company in the B2B directory at kustiq.com/directory has a free snapshot covering tech stack, funding stage, team size, competitors, customers, news, and classification into 88 segments. There are 3,021 snapshots already, and you can generate a new one for any domain in about 10-15 seconds. Full profiles with verified contacts, rule-based churn risk, growth signals, and calibrated confidence require credits.

Tool	Per-contact cost	Per-seat fee	Free tier	SMTP-verified
ZoomInfo	Bundled in contract	~$15k / yr minimum	None	Confidence score
Apollo	Bundled in seat	$59 to $99 / seat / mo	Free plan, capped	Confidence score
Kustiq	$0.15 to $0.30	$0	1 / week no signup, 3 with account	Every email

Feature	Kustiq	Apollo	RocketReach	Clay	ZoomInfo	Clearbit
What you get	AI profiles + SMTP-verified emails + churn dashboard with Stripe-grounded CLTV bands (Pro)	275M contacts, email sequences, intent add-on	700M+ profiles, contact lookup, Chrome extension	75+ data integrations, visual workflow builder	Enterprise database, intent data, conversation intelligence	Real-time firmographic enrichment, Salesforce native
Tells you WHY to reach out	Engagement hooks + buying signals	No	No	No	No	No
Tells you WHEN to reach out	Growth signals + churn timing	No	No	No	No	No
Built-in churn dashboard + Stripe-grounded CLTV bands (Pro)	Yes	No	No	No	No	No
Time to first insight	46s	Minutes (account setup)	Minutes (account setup)	Hours (workflow setup)	Weeks (onboarding)	Minutes (HubSpot setup)
Per-profile cost at volume	$0.15–$0.20 / profile	Bundled per seat	Contact-only; no profile	$0.16–$1.12 / company (tier-dependent)	~$1.20+ / record (annual)	Bundled in HubSpot Pro ($800+/mo)

Feature	Kustiq	Apollo	RocketReach	Clay	ZoomInfo	Clearbit
Real-time growth signals	Yes	Add-on	No	User-configured	Add-on	No
Built-in Targeted Outreach pipeline	Yes	Email sequences	No	Via workflows	No	No
ICP fit scoring (0-100)	Yes	No	No	No	No	No
Segment granularity	88 segments / 22 verticals	~30 industries	~20 industries	User-defined	~50 industries	~150 categories
Intelligence depth per company	20 fields (AI classification + SMTP verification)	Basic firmographics	Contact info only	Varies by workflow	Firmographic fields	Basic firmographics
Native HubSpot integration	Yes	Yes	No	Yes	Yes	Built into HubSpot
Full company profile per credit	Yes	1 credit = 1 contact reveal	1 credit = 1 contact lookup	1 credit = 1 data lookup	No	No
Starts at (per month)	$0 free / from $39	$59/seat	$53/user	$149	Custom ($$$$)	Bundled with HubSpot
Per-seat pricing	No seat fees	Yes, per seat	Yes, per user	No	Yes, per seat	No
Full outreach prospect (Discover→Research→Qualify→Enrich→Emails)	$0.45 to $0.60 / prospect, SMTP-verified	Sequences bundled, contacts only	No	$1.12–$6 / prospect via workflow	No	No

Paste a domain.
Get the sales call sheet.

Every profile, fresh and verified at delivery

The Apollo and ZoomInfo alternative for small B2B teams.

Your reps spend half their day researching, not selling.

Contact lists with 40-70% accuracy

Buying signals scattered across 20+ sources

Same price range. Very different output.

Not a data record. A reason to call.

From domain to action in 46s

Add your company data

Deep company research in 46s

Act on profiles and discover prospects

From one domain to a pipeline of ready-to-call prospects.

Discover

Research

Qualify

Enrich

Emails

Credit-based. No seat fees.

Numbers we publish live.

Built by someone who uses it daily.

Free company intelligence for 3,021 B2B companies

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HubSpot

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Figma

Cloudflare

Frequently asked questions

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Paste a domain.Get the sales call sheet.