Adidas vs Bettermode
Funding, tech stack, customers, and competitors compared
Adidas
Adidas AG is the world's second-largest sportswear manufacturer, designing and selling athletic footwear, apparel, and accessories across 160+ countries via ~1,900 owned stores, ~15,000 franchise locations, 150,000 wholesale doors, and direct e-commerce in 67 countries. The company posted record revenues of €24.8 billion in 2025 with 13% currency-neutral brand growth and is actively investing in generative AI, cloud infrastructure, and digital channel expansion.
Bettermode
Bettermode (formerly Tribe) is a B2B SaaS community platform that enables companies to build branded online customer, partner, and employee communities. The platform offers features including forums, Q&A, events, groups, and member profiles targeting SaaS and technology companies seeking to drive product adoption and customer engagement.
| Dimension | Adidas | Bettermode |
|---|---|---|
| Vertical | E-commerce | SaaS |
| Segment | Retail/Omnichannel | Product-Led |
| Founded | 2018 | |
| Employees | 11-50 | |
| Location | ||
| Funding | Growth | Growth ($3.1M) |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Notable Customers
Adidas
Bettermode
Known Competitors
Adidas
Bettermode
Recent News
Adidas
- adidas NEWS | Press Resources for all Brands, Sports and ...
- Upcoming Sneaker & Clothing Release Dates | adidas US
- Press releases
Bettermode
- Announcements - Bettermode
- Bettermode Product Updates
- title We're Live on Product Hunt! Bettermode ... - Instagram
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