Adidas vs Figma
Funding, tech stack, customers, and competitors compared
Adidas
Adidas AG is the world's second-largest sportswear manufacturer, designing and selling athletic footwear, apparel, and accessories across 160+ countries via ~1,900 owned stores, ~15,000 franchise locations, 150,000 wholesale doors, and direct e-commerce in 67 countries. The company posted record revenues of €24.8 billion in 2025 with 13% currency-neutral brand growth and is actively investing in generative AI, cloud infrastructure, and digital channel expansion.
Figma
Figma is a cloud-based collaborative design platform used by product designers, developers, and product managers to create, prototype, and hand off UI/UX designs in real time. It serves a broad market from startups to enterprises such as Microsoft, Airbnb, and Google, with a strong product-led growth motion anchored by a free tier.
| Dimension | Adidas | Figma |
|---|---|---|
| Vertical | E-commerce | SaaS |
| Segment | Retail/Omnichannel | Product-Led |
| Founded | ||
| Employees | 1001-5000 | |
| Location | ||
| Funding | Growth | Growth ($303.8M) |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Notable Customers
Adidas
Figma
Known Competitors
Adidas
Figma
Recent News
Adidas
- adidas NEWS | Press Resources for all Brands, Sports and ...
- Upcoming Sneaker & Clothing Release Dates | adidas US
- Press releases
Figma
- Figma Newsroom | Latest News, Announcements & Insights
- Figma product news & release notes
- News & Events - Figma, Inc.February 26, 2026
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