Ahrefs vs Betterworks
Funding, tech stack, customers, and competitors compared
Ahrefs
Ahrefs is a bootstrapped SaaS marketing platform headquartered in Singapore that provides SEO, AI search visibility, content marketing, competitive intelligence, and social media tools to marketers globally. Founded in 2010, they serve agencies, enterprises, ecommerce brands, and SaaS companies, with adoption reported at 44% of Fortune 500 companies.
Betterworks
Betterworks is a continuous performance management SaaS platform serving mid-market and enterprise organizations, offering OKR/goal-setting, feedback, employee engagement, calibration, and AI-assisted coaching tools. The platform targets HR leaders and people managers at companies with 500+ employees seeking to replace legacy annual review processes.
| Dimension | Ahrefs | Betterworks |
|---|---|---|
| Vertical | MarTech | HRTech |
| Segment | MarTech Vendor | HR Software |
| Founded | ||
| Employees | 51-200 | 51-200 |
| Location | in Singapore Location Today, people search | |
| Funding | Series B ($132M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Ahrefs
Betterworks
Notable Customers
Ahrefs
Betterworks
Recent News
Ahrefs
- Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
- Ahrefs Launches Custom AI Prompt Tracking for Brand Visibility
- Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
Betterworks
- Press and Announcements | Human Resources Software - Betterworks
- Betterworks Redefines Performance Enablement for the Next Era of ...
- Betterworks Announces 2025 EmpowerHR Americas Summit
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