Apty vs Authoritylabs

Funding, tech stack, customers, and competitors compared

Apty is a Digital Adoption Platform (DAP) that provides in-app guided walkthroughs, onboarding flows, and usage analytics to help enterprise organizations drive employee adoption of complex software applications such as Salesforce, SAP, Oracle, and Workday. The platform targets large enterprises seeking to reduce software training costs and increase ROI on technology investments.

SaaSSales-Led
Authoritylabs logo

Authoritylabs

AuthorityLabs is an SEO rank tracking SaaS platform that enables businesses and digital marketing agencies to monitor keyword positions across Google, Yahoo, and Bing. The platform is known for automated daily rank tracking, local search tracking, and white-label reporting features primarily targeting SEO professionals and agency teams.

MarTechMarTech Vendor
DimensionAptyAuthoritylabs
VerticalSaaSMarTech
SegmentSales-LedMarTech Vendor
Founded2018
Employees11-50
LocationAustin, Texas
FundingGrowth ($12.9M)Growth
G2 Rating
Pricing Page
HTTPS

Notable Customers

Apty

Fortune 500 enterprise organizations at

Authoritylabs

marketers around the world

Known Competitors

Apty

Compare AptyHintEd — Company Comparison (2026)

Authoritylabs

Places Scout Comparison - SourceForgeAuthorityLabs

Recent News

Apty

  • Apty launches new product and website | Matt Palackdharry posted ...
  • Apty Raises $7.5 Million in Series A Funding - PR Newswire
  • Apty - 645 Ventures

Authoritylabs

  • Whats New | AuthorityLabs
  • Press Releases Still an SEO Strategy? The Experts Speak
  • Google Launches Alphabet and Takes Over All of the Letters

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Apty vs Authoritylabs | Company Comparison | Kustiq