Apty vs Loom

Funding, tech stack, customers, and competitors compared

Apty is a Digital Adoption Platform (DAP) that provides in-app guided walkthroughs, onboarding flows, and usage analytics to help enterprise organizations drive employee adoption of complex software applications such as Salesforce, SAP, Oracle, and Workday. The platform targets large enterprises seeking to reduce software training costs and increase ROI on technology investments.

SaaSSales-Led

Loom is an async video messaging platform that enables teams to record and share screen, camera, and audio messages as an alternative to meetings and long email threads. Acquired by Atlassian in 2023 for approximately $975M, it operates a freemium product-led growth model serving businesses from SMBs to large enterprises globally.

SaaSProduct-Led
DimensionAptyLoom
VerticalSaaSSaaS
SegmentSales-LedProduct-Led
Founded2018
Employees51-200
LocationAustin, Texas
FundingGrowth ($12.9M)Growth ($203.6M)more funded
G2 Rating
Pricing Page
HTTPS

Industry Signals

Apty

No data available

Loom

Recruitment AgenciesSoftware Developer ServicesIt Outsourcing

Notable Customers

Apty

Fortune 500 enterprise organizations at

Loom

No data available

Known Competitors

Apty

Compare AptyHintEd — Company Comparison (2026)

Loom

Capme - Best Loom Alternative for 2026

Recent News

Apty

  • Apty launches new product and website | Matt Palackdharry posted ...
  • Apty Raises $7.5 Million in Series A Funding - PR Newswire
  • Apty - 645 Ventures

Loom

  • Updates & Announcements | From The Loom Community
  • Announcing a New Company Initiative - Loom
  • How to Announce New Products With Loom

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Apty vs Loom | Company Comparison | Kustiq