Attio vs Betterworks

Funding, tech stack, customers, and competitors compared

Attio is a modern, flexible CRM platform designed for high-growth B2B and technology companies, offering customizable data models, workflow automation, and real-time collaboration. It positions itself as a next-generation alternative to legacy CRMs like Salesforce and HubSpot, targeting go-to-market teams at startups and scale-ups.

SaaSProduct-Led
Betterworks logo

Betterworks

Betterworks is a continuous performance management SaaS platform serving mid-market and enterprise organizations, offering OKR/goal-setting, feedback, employee engagement, calibration, and AI-assisted coaching tools. The platform targets HR leaders and people managers at companies with 500+ employees seeking to replace legacy annual review processes.

HRTechHR Software
DimensionAttioBetterworks
VerticalSaaSHRTech
SegmentProduct-LedHR Software
Founded
Employees51-20051-200
Location
FundingSeries B ($52M)Series B ($132M)more funded
G2 Rating
Pricing Page
HTTPS

Industry Signals

Attio

No data available

Betterworks

Performance Management

Notable Customers

Attio

No data available

Betterworks

Industry Leaders

Known Competitors

Attio

Hubspot

Betterworks

No data available

Recent News

Attio

  • Insights & updates | Attio Blog
  • Attio Raises $52M Series B to Scale the First AI-Native CRM for Go ...
  • #announcements | Attio Community

Betterworks

  • Press and Announcements | Human Resources Software - Betterworks
  • Betterworks Redefines Performance Enablement for the Next Era of ...
  • Betterworks Announces 2025 EmpowerHR Americas Summit

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Attio vs Betterworks | Company Comparison | Kustiq