Beauty Products vs Eppo
Funding, tech stack, customers, and competitors compared
Beauty Products
Beauty.com is a domain currently operating under the Walgreens retail ecosystem, serving as an online beauty retail destination offering cosmetics, skincare, haircare, and fragrance products from brands including Revlon, L'Oreal, Almay, Maybelline, and CoverGirl. Originally founded in 1999 as an independent prestige beauty e-retailer, it was acquired by Drugstore.com for $42M in 2000 and subsequently absorbed into Walgreens following that chain's acquisition.
Eppo
Eppo is a warehouse-native A/B testing and experimentation platform acquired by Datadog in May 2025 for approximately $220M, offering feature flagging, statistical experimentation, and AI model evaluation integrated directly with enterprise data warehouses (Snowflake, BigQuery, Redshift, Databricks). It serves data-mature technology organizations seeking to scale product, marketing, and engineering experimentation with statistical rigor.
| Dimension | Beauty Products | Eppo |
|---|---|---|
| Vertical | E-commerce | DataAI |
| Segment | Retail/Omnichannel | Analytics/BI |
| Founded | 1999older | 2021 |
| Employees | 501-1000 | 501-1000 |
| Location | ||
| Funding | Series B ($28M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Known Competitors
Beauty Products
Eppo
Recent News
Beauty Products
- BEAUTY.COM TO LAUNCH WITH 300 BRANDS Byline: Kerry ...
- Beauty.com Introduces Edun's Grey Wool Felted Drawstring Pouch ...
- WHAT'S CLICKING BEAUTY.COM BUZZ: Heidi Manheimer has ...
Eppo
- Eppo News - Eppo Blog
- Eppo News - Eppo Blog
- Eppo x Perplexity Enterprise Pro
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