Clay vs Appcues
Funding, tech stack, customers, and competitors compared
Clay
Clay is a GTM data enrichment and workflow automation platform that aggregates 150+ premium data sources, AI research agents, and intent signals into a single subscription, enabling sales and marketing teams to enrich leads, automate outbound campaigns, and maintain CRM accuracy at scale. They serve over 300,000 GTM teams ranging from startups to enterprises such as Anthropic, OpenAI, and Rippling.
Appcues
Appcues is a no-code customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to create personalized in-app experiences, email campaigns, and push notifications without engineering support. The company serves 1,500+ organizations globally and targets mid-market to enterprise SaaS businesses seeking to drive product adoption, user activation, and long-term retention.
| Dimension | Clay | Appcues |
|---|---|---|
| Vertical | MarTech | SaaS |
| Segment | MarTech Vendor | Sales-Led |
| Founded | ||
| Employees | 201-500larger | 51-200 |
| Location | New York, NY | |
| Funding | Series B ($100M)more funded | Series B ($32.1M) |
| G2 Rating | 4.8 | |
| Pricing Page | ||
| HTTPS |
Industry Signals
Clay
Appcues
Notable Customers
Clay
Appcues
Known Competitors
Clay
Appcues
Recent News
Clay
- Newsroom | Clay.com
- Clay Announcements - The GTM with Clay BlogAug 5, 2025
- New at Clay | Clay.comMar 10, 2026
Appcues
- Announcing your new product | Appcues
- Announcing Appcues 2.0
- Behind our recent launch: Getting in-app and email on the same page
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