Clay vs Betterworks
Funding, tech stack, customers, and competitors compared
Clay
Clay is a GTM data enrichment and workflow automation platform that aggregates 150+ premium data sources, AI research agents, and intent signals into a single subscription, enabling sales and marketing teams to enrich leads, automate outbound campaigns, and maintain CRM accuracy at scale. They serve over 300,000 GTM teams ranging from startups to enterprises such as Anthropic, OpenAI, and Rippling.
Betterworks
Betterworks is a continuous performance management SaaS platform serving mid-market and enterprise organizations, offering OKR/goal-setting, feedback, employee engagement, calibration, and AI-assisted coaching tools. The platform targets HR leaders and people managers at companies with 500+ employees seeking to replace legacy annual review processes.
| Dimension | Clay | Betterworks |
|---|---|---|
| Vertical | MarTech | HRTech |
| Segment | MarTech Vendor | HR Software |
| Founded | ||
| Employees | 201-500larger | 51-200 |
| Location | New York, NY | |
| Funding | Series B ($100M) | Series B ($132M)more funded |
| G2 Rating | 4.8 | |
| Pricing Page | ||
| HTTPS |
Industry Signals
Clay
Betterworks
Notable Customers
Clay
Betterworks
Known Competitors
Clay
Betterworks
Recent News
Clay
- Newsroom | Clay.com
- Clay Announcements - The GTM with Clay BlogAug 5, 2025
- New at Clay | Clay.comMar 10, 2026
Betterworks
- Press and Announcements | Human Resources Software - Betterworks
- Betterworks Redefines Performance Enablement for the Next Era of ...
- Betterworks Announces 2025 EmpowerHR Americas Summit
Go deeper on both
Full profiles include buying signals, pain signals, account scoring, and recommended contacts. Profile either company free with 3 credits per week.
Start profiling freeThis is the free comparison
Full profiles add buying signals, pain signals, account scoring, and recommended contacts. Run one free, 3 credits per week, no card required.