Clay vs Customer
Funding, tech stack, customers, and competitors compared
Clay
Clay is a GTM data enrichment and workflow automation platform that aggregates 150+ premium data sources, AI research agents, and intent signals into a single subscription, enabling sales and marketing teams to enrich leads, automate outbound campaigns, and maintain CRM accuracy at scale. They serve over 300,000 GTM teams ranging from startups to enterprises such as Anthropic, OpenAI, and Rippling.
Customer
Customer.io is a marketing automation and customer messaging platform that enables businesses to send targeted emails, push notifications, SMS, and in-app messages triggered by real-time behavioral data. The platform primarily serves B2B SaaS companies, mobile apps, and e-commerce brands seeking lifecycle messaging and customer engagement automation.
| Dimension | Clay | Customer |
|---|---|---|
| Vertical | MarTech | MarTech |
| Segment | MarTech Vendor | MarTech Vendor |
| Founded | ||
| Employees | 201-500 | 201-500 |
| Location | New York, NY | |
| Funding | Series B ($100M)more funded | Growth ($29.9M) |
| G2 Rating | 4.8 | |
| Pricing Page | ||
| HTTPS |
Notable Customers
Clay
Customer
Known Competitors
Clay
Customer
Recent News
Clay
- Newsroom | Clay.com
- Clay Announcements - The GTM with Clay BlogAug 5, 2025
- New at Clay | Clay.comMar 10, 2026
Customer
- Announcements | Learn with Customer.io
- Customer.io crossed $100M: A note from the CEO
- Customer.io Has A New Look
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