Cobalt vs Appcues

Funding, tech stack, customers, and competitors compared

Cobalt.io is a Pentest as a Service (PtaaS) platform that connects organizations with a curated community of security professionals to deliver on-demand, continuous penetration testing. They serve mid-market and enterprise customers seeking faster, more flexible security assessments than traditional consulting firms offer.

CybersecuritySecurity Consulting

Appcues is a no-code customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to create personalized in-app experiences, email campaigns, and push notifications without engineering support. The company serves 1,500+ organizations globally and targets mid-market to enterprise SaaS businesses seeking to drive product adoption, user activation, and long-term retention.

SaaSSales-Led
DimensionCobaltAppcues
VerticalCybersecuritySaaS
SegmentSecurity ConsultingSales-Led
Founded2013
Employees201-500larger51-200
Location
FundingSeries B ($1M)Series B ($32.1M)more funded
G2 Rating
Pricing Page
HTTPS

Industry Signals

Cobalt

No data available

Appcues

Digital Adoption PlatformMobile App Optimization

Notable Customers

Cobalt

500+ Companies ; Zest AI Case Study

Appcues

No data available

Known Competitors

Cobalt

Torn between a choice of a vendor for pentesting - CobaltGetastraConsider in 2025

Appcues

No data available

Recent News

Cobalt

  • Cobalt Introduces Security Program Manager Service to Help ...
  • Cobalt in the Press
  • Cobalt Introduces New AI Capabilities for Continuous Pentesting

Appcues

  • Announcing your new product | Appcues
  • Announcing Appcues 2.0
  • Behind our recent launch: Getting in-app and email on the same page

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Cobalt vs Appcues | Company Comparison | Kustiq