Crossplane vs Appcues

Funding, tech stack, customers, and competitors compared

Crossplane logo

Crossplane

Crossplane is an open-source, CNCF-graduated Kubernetes-native control plane framework that enables platform engineering teams to orchestrate cloud infrastructure across AWS, Azure, and GCP through a unified declarative API. Developed and commercially supported by Upbound (51–200 employees, $69M raised), the project is trusted by 1,000+ organizations including Apple, Nike, NASA, SAP, and IBM.

SaaSInfrastructure/DevTools

Appcues is a no-code customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to create personalized in-app experiences, email campaigns, and push notifications without engineering support. The company serves 1,500+ organizations globally and targets mid-market to enterprise SaaS businesses seeking to drive product adoption, user activation, and long-term retention.

SaaSSales-Led
DimensionCrossplaneAppcues
VerticalSaaSSaaS
SegmentInfrastructure/DevToolsSales-Led
Founded
Employees51-20051-200
Location
FundingSeries B ($32.1M)more funded
G2 Rating
Pricing Page
HTTPS

Industry Signals

Crossplane

No data available

Appcues

Digital Adoption PlatformMobile App Optimization

Notable Customers

Crossplane

including packages installed

Appcues

No data available

Known Competitors

Crossplane

OpenTofu

Appcues

No data available

Recent News

Crossplane

  • Announcing Crossplane 2.0
  • Crossplane v2: A More Intuitive Way to Manage Applications
  • Crossplane v2.2 — More Capable, More Reliable, More Observable

Appcues

  • Announcing your new product | Appcues
  • Announcing Appcues 2.0
  • Behind our recent launch: Getting in-app and email on the same page

Go deeper on both

Full profiles include buying signals, pain signals, account scoring, and recommended contacts. Profile either company free with 3 credits per week.

Start profiling free

This is the free comparison

Full profiles add buying signals, pain signals, account scoring, and recommended contacts. Run one free, 3 credits per week, no card required.

Crossplane vs Appcues | Company Comparison | Kustiq