Farmers vs Figma
Funding, tech stack, customers, and competitors compared
Farmers
Farmers Insurance Group is one of the largest U.S. personal lines insurers, offering auto, home, life, renters, and commercial insurance to over 10 million households across all 50 states. A wholly-owned subsidiary of Zurich Insurance Group, the company generates approximately $19.6 billion in annual revenue and ranks on the Fortune 500.
Figma
Figma is a cloud-based collaborative design platform used by product designers, developers, and product managers to create, prototype, and hand off UI/UX designs in real time. It serves a broad market from startups to enterprises such as Microsoft, Airbnb, and Google, with a strong product-led growth motion anchored by a free tier.
| Dimension | Farmers | Figma |
|---|---|---|
| Vertical | FinServ | SaaS |
| Segment | Traditional Banking/Insurance | Product-Led |
| Founded | ||
| Employees | 1001-5000 | |
| Location | ||
| Funding | Growth | Growth ($303.8M) |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Notable Customers
Farmers
Figma
Known Competitors
Farmers
Figma
Recent News
Farmers
- News Releases - News Room | Farmers Insurance
- Farmers News & Media Center | Farmers InsuranceMar 23, 2026
- News Releases - Farmers Newsroom
Figma
- Figma Newsroom | Latest News, Announcements & Insights
- Figma product news & release notes
- News & Events - Figma, Inc.February 26, 2026
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