Farmers vs Loom
Funding, tech stack, customers, and competitors compared
Farmers
Farmers Insurance Group is one of the largest U.S. personal lines insurers, offering auto, home, life, renters, and commercial insurance to over 10 million households across all 50 states. A wholly-owned subsidiary of Zurich Insurance Group, the company generates approximately $19.6 billion in annual revenue and ranks on the Fortune 500.
Loom
Loom is an async video messaging platform that enables teams to record and share screen, camera, and audio messages as an alternative to meetings and long email threads. Acquired by Atlassian in 2023 for approximately $975M, it operates a freemium product-led growth model serving businesses from SMBs to large enterprises globally.
| Dimension | Farmers | Loom |
|---|---|---|
| Vertical | FinServ | SaaS |
| Segment | Traditional Banking/Insurance | Product-Led |
| Founded | ||
| Employees | 51-200 | |
| Location | ||
| Funding | Growth | Growth ($203.6M) |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Farmers
Loom
Known Competitors
Farmers
Loom
Recent News
Farmers
- News Releases - News Room | Farmers Insurance
- Farmers News & Media Center | Farmers InsuranceMar 23, 2026
- News Releases - Farmers Newsroom
Loom
- Updates & Announcements | From The Loom Community
- Announcing a New Company Initiative - Loom
- How to Announce New Products With Loom
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