Finicity vs Amplitude
Funding, tech stack, customers, and competitors compared
Finicity
Finicity, operating as a Mastercard subsidiary since its $825M acquisition in 2020, is a B2B open banking and financial data aggregation platform providing APIs for account verification, income/employment verification (VOIE), credit decisioning, and cash flow analytics. It serves over 1,500 fintech partners and financial institutions including Rocket Mortgage, Experian, Fannie Mae, and Freddie Mac, and is now branded as Mastercard Open Banking in the US.
Amplitude
Amplitude is a publicly traded product analytics platform (NASDAQ: AMPL) that enables product, engineering, and marketing teams to understand user behavior, measure feature adoption, and drive data-informed decisions. The company serves businesses ranging from high-growth startups to large enterprises, primarily in technology, e-commerce, and media verticals.
| Dimension | Finicity | Amplitude |
|---|---|---|
| Vertical | FinServ | DataAI |
| Segment | FinTech | Analytics/BI |
| Founded | ||
| Employees | 501-1000 | 501-1000 |
| Location | Murray, Utah | |
| Funding | ||
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Known Competitors
Finicity
Amplitude
Recent News
Finicity
- Finicity Launches Finicity Lend™ to Accelerate the Next-gen Credit ...
- Mastercard to Acquire Finicity to Advance Open Banking Strategy
- Finicity Announces Secure Data Access Agreement with Brex
Amplitude
- Amplitude in the News
- Amplitude Introduces Agentic AI Analytics for the Next Era of Product ...
- Amplitude brings behavioral data into AI tools with MCP launch
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