Finicity vs Beauty Products
Funding, tech stack, customers, and competitors compared
Finicity
Finicity, operating as a Mastercard subsidiary since its $825M acquisition in 2020, is a B2B open banking and financial data aggregation platform providing APIs for account verification, income/employment verification (VOIE), credit decisioning, and cash flow analytics. It serves over 1,500 fintech partners and financial institutions including Rocket Mortgage, Experian, Fannie Mae, and Freddie Mac, and is now branded as Mastercard Open Banking in the US.
Beauty Products
Beauty.com is a domain currently operating under the Walgreens retail ecosystem, serving as an online beauty retail destination offering cosmetics, skincare, haircare, and fragrance products from brands including Revlon, L'Oreal, Almay, Maybelline, and CoverGirl. Originally founded in 1999 as an independent prestige beauty e-retailer, it was acquired by Drugstore.com for $42M in 2000 and subsequently absorbed into Walgreens following that chain's acquisition.
| Dimension | Finicity | Beauty Products |
|---|---|---|
| Vertical | FinServ | E-commerce |
| Segment | FinTech | Retail/Omnichannel |
| Founded | 1999 | |
| Employees | 501-1000 | 501-1000 |
| Location | Murray, Utah | |
| Funding | ||
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Recent News
Finicity
- Finicity Launches Finicity Lend™ to Accelerate the Next-gen Credit ...
- Mastercard to Acquire Finicity to Advance Open Banking Strategy
- Finicity Announces Secure Data Access Agreement with Brex
Beauty Products
- BEAUTY.COM TO LAUNCH WITH 300 BRANDS Byline: Kerry ...
- Beauty.com Introduces Edun's Grey Wool Felted Drawstring Pouch ...
- WHAT'S CLICKING BEAUTY.COM BUZZ: Heidi Manheimer has ...
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