Finicity vs Eppo
Funding, tech stack, customers, and competitors compared
Finicity
Finicity, operating as a Mastercard subsidiary since its $825M acquisition in 2020, is a B2B open banking and financial data aggregation platform providing APIs for account verification, income/employment verification (VOIE), credit decisioning, and cash flow analytics. It serves over 1,500 fintech partners and financial institutions including Rocket Mortgage, Experian, Fannie Mae, and Freddie Mac, and is now branded as Mastercard Open Banking in the US.
Eppo
Eppo is a warehouse-native A/B testing and experimentation platform acquired by Datadog in May 2025 for approximately $220M, offering feature flagging, statistical experimentation, and AI model evaluation integrated directly with enterprise data warehouses (Snowflake, BigQuery, Redshift, Databricks). It serves data-mature technology organizations seeking to scale product, marketing, and engineering experimentation with statistical rigor.
| Dimension | Finicity | Eppo |
|---|---|---|
| Vertical | FinServ | DataAI |
| Segment | FinTech | Analytics/BI |
| Founded | 2021 | |
| Employees | 501-1000 | 501-1000 |
| Location | Murray, Utah | |
| Funding | Series B ($28M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Known Competitors
Finicity
Eppo
Recent News
Finicity
- Finicity Launches Finicity Lend™ to Accelerate the Next-gen Credit ...
- Mastercard to Acquire Finicity to Advance Open Banking Strategy
- Finicity Announces Secure Data Access Agreement with Brex
Eppo
- Eppo News - Eppo Blog
- Eppo News - Eppo Blog
- Eppo x Perplexity Enterprise Pro
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