G2 vs Amplitude
Funding, tech stack, customers, and competitors compared
G2
G2 is the world's largest B2B software marketplace and peer review platform, enabling over 100 million annual software buyers to research and compare vendors while monetizing through vendor subscriptions, buyer intent data products, and advertising. Following its January 2026 acquisition of Capterra, Software Advice, and GetApp from Gartner, G2 now hosts 6 million verified reviews across 2,000+ software categories and serves 10,000+ paying vendor customers globally.
Amplitude
Amplitude is a publicly traded product analytics platform (NASDAQ: AMPL) that enables product, engineering, and marketing teams to understand user behavior, measure feature adoption, and drive data-informed decisions. The company serves businesses ranging from high-growth startups to large enterprises, primarily in technology, e-commerce, and media verticals.
| Dimension | G2 | Amplitude |
|---|---|---|
| Vertical | MarTech | DataAI |
| Segment | MarTech Vendor | Analytics/BI |
| Founded | ||
| Employees | 501-1000 | 501-1000 |
| Location | ||
| Funding | Series D ($157M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Known Competitors
G2
Amplitude
Recent News
G2
- G2 Newsroom
- G2 Newsroom
- Announcements - G2 Newsroom
Amplitude
- Amplitude in the News
- Amplitude Introduces Agentic AI Analytics for the Next Era of Product ...
- Amplitude brings behavioral data into AI tools with MCP launch
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