Ghost vs Eppo
Funding, tech stack, customers, and competitors compared
Ghost
Ghost is an open-source publishing platform and hosted SaaS product (Ghost Pro) operated by the Ghost Foundation, a nonprofit. It serves independent creators, journalists, newsletters, and media organizations with tools for content publishing, email newsletters, and paid membership subscriptions.
Eppo
Eppo is a warehouse-native A/B testing and experimentation platform acquired by Datadog in May 2025 for approximately $220M, offering feature flagging, statistical experimentation, and AI model evaluation integrated directly with enterprise data warehouses (Snowflake, BigQuery, Redshift, Databricks). It serves data-mature technology organizations seeking to scale product, marketing, and engineering experimentation with statistical rigor.
| Dimension | Ghost | Eppo |
|---|---|---|
| Vertical | Media | DataAI |
| Segment | Digital Media/Publishing | Analytics/BI |
| Founded | 2021 | |
| Employees | 501-1000 | 501-1000 |
| Location | ||
| Funding | Series B ($28M)more funded | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Notable Customers
Ghost
Eppo
Known Competitors
Ghost
Eppo
Recent News
Ghost
- Ghost Launches to The Public
- Announcement bar - Ghost
- Ghost: The best open source blog & newsletter platform
Eppo
- Eppo News - Eppo Blog
- Eppo News - Eppo Blog
- Eppo x Perplexity Enterprise Pro
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