Ghost vs Eppo

Funding, tech stack, customers, and competitors compared

Ghost is an open-source publishing platform and hosted SaaS product (Ghost Pro) operated by the Ghost Foundation, a nonprofit. It serves independent creators, journalists, newsletters, and media organizations with tools for content publishing, email newsletters, and paid membership subscriptions.

MediaDigital Media/Publishing

Eppo is a warehouse-native A/B testing and experimentation platform acquired by Datadog in May 2025 for approximately $220M, offering feature flagging, statistical experimentation, and AI model evaluation integrated directly with enterprise data warehouses (Snowflake, BigQuery, Redshift, Databricks). It serves data-mature technology organizations seeking to scale product, marketing, and engineering experimentation with statistical rigor.

DataAIAnalytics/BI
DimensionGhostEppo
VerticalMediaDataAI
SegmentDigital Media/PublishingAnalytics/BI
Founded2021
Employees501-1000501-1000
Location
FundingSeries B ($28M)more funded
G2 Rating
Pricing Page
HTTPS

Notable Customers

Ghost

GhostNetflixNASATrello

Eppo

No data available

Known Competitors

Ghost

Substack

Eppo

LaunchDarklyOptimizely vs. Eppo

Recent News

Ghost

  • Ghost Launches to The Public
  • Announcement bar - Ghost
  • Ghost: The best open source blog & newsletter platform

Eppo

  • Eppo News - Eppo Blog
  • Eppo News - Eppo Blog
  • Eppo x Perplexity Enterprise Pro

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Ghost vs Eppo | Company Comparison | Kustiq