Webflow vs Appcues
Funding, tech stack, customers, and competitors compared
Webflow
Webflow is a visual, no-code website builder and self-described 'agentic web marketing platform' that enables marketing, design, and development teams to build, manage, and optimize websites through a composable CMS, AI-powered personalization, native analytics, and SEO/AEO tooling. It serves 3.5M users across 300,000+ brands, offering tiered SaaS plans from free to enterprise.
Appcues
Appcues is a no-code customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to create personalized in-app experiences, email campaigns, and push notifications without engineering support. The company serves 1,500+ organizations globally and targets mid-market to enterprise SaaS businesses seeking to drive product adoption, user activation, and long-term retention.
| Dimension | Webflow | Appcues |
|---|---|---|
| Vertical | MarTech | SaaS |
| Segment | MarTech Vendor | Sales-Led |
| Founded | 2013 | |
| Employees | 51-200 | 51-200 |
| Location | San Francisco, CA, US | |
| Funding | Series B ($32.1M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Webflow
Appcues
Tech Stack Comparison
Only Webflow (1)
Notable Customers
Webflow
Appcues
Known Competitors
Webflow
Appcues
Recent News
Webflow
- Latest updates and features - Webflow
- Everything we announced at Webflow Conf 2025
- Press and media | Webflow
Appcues
- Announcing your new product | Appcues
- Announcing Appcues 2.0
- Behind our recent launch: Getting in-app and email on the same page
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