Affinity vs Customer

Funding, tech stack, customers, and competitors compared

Affinity is a global AdTech company founded in 2006 that provides AI-powered, privacy-first advertising solutions for publishers and advertisers via a diversified product suite including VEVE (browser/on-device ad network), mCanvas (interactive mobile ads), SitePlug (traffic monetization), NucleusLinks (affiliate tech), and Opinary (audience engagement). Operating across 8 global offices with 480+ employees, they serve major OEM partners including Samsung, Huawei, and Xiaomi alongside media and entertainment brands.

MediaAdTech/AdNetwork
Customer logo

Customer

Customer.io is a marketing automation and customer messaging platform that enables businesses to send targeted emails, push notifications, SMS, and in-app messages triggered by real-time behavioral data. The platform primarily serves B2B SaaS companies, mobile apps, and e-commerce brands seeking lifecycle messaging and customer engagement automation.

MarTechMarTech Vendor
DimensionAffinityCustomer
VerticalMediaMarTech
SegmentAdTech/AdNetworkMarTech Vendor
Founded2006
Employees201-500201-500
Location
FundingGrowth ($60M)more fundedGrowth ($29.9M)
G2 Rating
Pricing Page
HTTPS

Notable Customers

Affinity

Brands Worldwide

Customer

No data available

Known Competitors

Affinity

Butterfly — Company Comparison (2026)

Customer

No data available

Recent News

Affinity

  • Rumours fly as Affinity pauses its website - Currently.com - Yahoo
  • Affinity acquires Affilizz to strengthen AI-powered affiliate ...
  • affinity.com News and Press Releases | PR Newswire

Customer

  • Announcements | Learn with Customer.io
  • Customer.io crossed $100M: A note from the CEO
  • Customer.io Has A New Look

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Affinity vs Customer | Company Comparison | Kustiq