Affinity Company Profile

We help publishers and advertisers grow with AI-powered, privacy-first AdTech. As a result, they boost revenue and reach new audiences online.

Industry: Media

Segment: AdTech/AdNetwork

Team size: 201-500

Funding: Growth

Competitors: Butterfly — Company Comparison (2026)

Generated by Kustiq, an AI company intelligence platform for B2B teams.

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Affinity

affinity.com
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We help publishers and advertisers grow with AI-powered, privacy-first AdTech. As a result, they boost revenue and reach new audiences online.

Founded

2006

Employees

201-500

Funding

Growth ($60M)

AI Classification

MediaAdTech/AdNetwork

Affinity is a global AdTech company founded in 2006 that provides AI-powered, privacy-first advertising solutions for publishers and advertisers via a diversified product suite including VEVE (browser/on-device ad network), mCanvas (interactive mobile ads), SitePlug (traffic monetization), NucleusLinks (affiliate tech), and Opinary (audience engagement). Operating across 8 global offices with 480+ employees, they serve major OEM partners including Samsung, Huawei, and Xiaomi alongside media and entertainment brands.

Deep Intelligence

Buying Signals

  • 10x revenue growth in five years with stated consistent profitability and a diversified product portfolio as of 2024, all without external funding
  • Acquired Affilizz in 2024 to strengthen AI-powered affiliate monetization worldwide, with full integration into NucleusLinks suite
  • Appointed Dan Cohen as VP Publisher Alliances in 2024, signaling active investment in publisher growth and partnership expansion
  • Promoted to Google's top 3% Premier Partners since 2025, indicating elevated platform status and significant advertiser scale
  • Active new product launches including VEVE's Guide to Browser Advertising targeting incremental audiences through browser start pages

Account Scoring

Tier ALow Churn RiskExpanding

Pain Signals

  • Operating in a fragmented open web landscape outside walled gardens creates persistent audience targeting and monetization complexity, a challenge they explicitly frame their entire value proposition around
  • Cookie deprecation and privacy regulation (GDPR, CCPA) are driving ongoing product evolution toward first-party data and privacy-first formats — signals the tech stack is still in active transition
  • Two of four website pages failed to scrape, suggesting possible technical SEO or site architecture gaps for a company of this scale

Recommended Contacts

V

VP Publisher Alliances

Business Development · VP

Recent News

  • Rumours fly as Affinity pauses its website - Currently.com - Yahoo
  • Affinity acquires Affilizz to strengthen AI-powered affiliate ...
  • affinity.com News and Press Releases | PR Newswire

Website Signals

HTTPS Secure

Social Links

Competitors

Butterfly — Company Comparison (2026)

Notable Customers

Brands Worldwide

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