Capterra vs Appcues
Funding, tech stack, customers, and competitors compared
Capterra
Capterra is a software review and discovery marketplace operating 100,000+ product listings across 900 categories with 2.5M+ verified user reviews, generating revenue through paid vendor listings and sponsored profiles. Founded in 1999 and acquired by Gartner in 2015, it was purchased by G2 in February 2026 for approximately $110M as part of a broader Digital Markets consolidation serving 200+ million annual software buyers.
Appcues
Appcues is a no-code customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to create personalized in-app experiences, email campaigns, and push notifications without engineering support. The company serves 1,500+ organizations globally and targets mid-market to enterprise SaaS businesses seeking to drive product adoption, user activation, and long-term retention.
| Dimension | Capterra | Appcues |
|---|---|---|
| Vertical | SaaS | SaaS |
| Segment | Platform/Marketplace | Sales-Led |
| Founded | ||
| Employees | 51-200 | 51-200 |
| Location | Arlington, VA | |
| Funding | Series B ($32.1M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Capterra
Appcues
Recent News
Capterra
- Capterra Newsroom
- Capterra Launches Service Provider Marketplace, Expanding its ...
- Capterra Launches New Marketplace For Service Providers
Appcues
- Announcing your new product | Appcues
- Announcing Appcues 2.0
- Behind our recent launch: Getting in-app and email on the same page
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