Capterra

I was able to connect with companies that could help with my software needs. I can't speak highly enough about Capterra, I always use the site when I need ...

Employees

51-200

Location

Arlington, VA

AI Classification

SaaSPlatform/Marketplace

Capterra is a software review and discovery marketplace operating 100,000+ product listings across 900 categories with 2.5M+ verified user reviews, generating revenue through paid vendor listings and sponsored profiles. Founded in 1999 and acquired by Gartner in 2015, it was purchased by G2 in February 2026 for approximately $110M as part of a broader Digital Markets consolidation serving 200+ million annual software buyers.

Deep Intelligence

Buying Signals

Acquired by G2 in February 2026 for ~$110M alongside Software Advice and GetApp, triggering platform consolidation and infrastructure integration activity
G2 acquisition strategy explicitly includes developing new pay-per-lead offerings to convert buyer intent into sales-qualified leads globally — indicating active product expansion and tooling investment
Combined G2+Capterra entity now spans ~6 million verified reviews and 200M+ annual buyers across four platforms, creating new data infrastructure and analytics requirements
Post-acquisition organizational changes at ~192-employee company likely drive new vendor and tooling evaluations as redundant systems are rationalized

Account Scoring

Tier BMedium Churn RiskExpanding

Pain Signals

PHP detected as a backend language component, suggesting legacy infrastructure elements that may require modernization at the scale of a 100,000+ listing marketplace
No visible self-serve pricing for vendor listing packages, indicating an underdeveloped digital or product-led sales motion relative to competitors like G2
Post-acquisition integration into G2 creates organizational uncertainty — team consolidation and tooling rationalization may expose capability gaps across marketing, analytics, and vendor management functions