Capterra vs Loom
Funding, tech stack, customers, and competitors compared
Capterra
Capterra is a software review and discovery marketplace operating 100,000+ product listings across 900 categories with 2.5M+ verified user reviews, generating revenue through paid vendor listings and sponsored profiles. Founded in 1999 and acquired by Gartner in 2015, it was purchased by G2 in February 2026 for approximately $110M as part of a broader Digital Markets consolidation serving 200+ million annual software buyers.
Loom
Loom is an async video messaging platform that enables teams to record and share screen, camera, and audio messages as an alternative to meetings and long email threads. Acquired by Atlassian in 2023 for approximately $975M, it operates a freemium product-led growth model serving businesses from SMBs to large enterprises globally.
| Dimension | Capterra | Loom |
|---|---|---|
| Vertical | SaaS | SaaS |
| Segment | Platform/Marketplace | Product-Led |
| Founded | ||
| Employees | 51-200 | 51-200 |
| Location | Arlington, VA | |
| Funding | Growth ($203.6M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Capterra
Loom
Known Competitors
Capterra
Loom
Recent News
Capterra
- Capterra Newsroom
- Capterra Launches Service Provider Marketplace, Expanding its ...
- Capterra Launches New Marketplace For Service Providers
Loom
- Updates & Announcements | From The Loom Community
- Announcing a New Company Initiative - Loom
- How to Announce New Products With Loom
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