Dbt vs Appcues
Funding, tech stack, customers, and competitors compared
Dbt
dbt Labs develops dbt (data build tool), an open-source data transformation platform and commercial SaaS product (dbt Cloud) used by analytics engineers and data teams to transform raw data in cloud warehouses using SQL and Python. They serve mid-market and enterprise data teams globally with a freemium model bridging open-source adoption and paid cloud tiers.
Appcues
Appcues is a no-code customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to create personalized in-app experiences, email campaigns, and push notifications without engineering support. The company serves 1,500+ organizations globally and targets mid-market to enterprise SaaS businesses seeking to drive product adoption, user activation, and long-term retention.
| Dimension | Dbt | Appcues |
|---|---|---|
| Vertical | DataAI | SaaS |
| Segment | Data Infrastructure | Sales-Led |
| Founded | ||
| Employees | 51-200 | 51-200 |
| Location | ||
| Funding | Series D ($100M)more funded | Series B ($32.1M) |
| G2 Rating | 3.5 | |
| Pricing Page | ||
| HTTPS |
Industry Signals
Dbt
Appcues
Notable Customers
Dbt
Appcues
Known Competitors
Dbt
Appcues
Recent News
Dbt
- dbt Launch Showcase 2025 recap
- Latest product news and updates from dbt Labs
- What's new in dbt - December 2025
Appcues
- Announcing your new product | Appcues
- Announcing Appcues 2.0
- Behind our recent launch: Getting in-app and email on the same page
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