Highnote vs Appcues
Funding, tech stack, customers, and competitors compared
Highnote
Highnote is an embedded finance platform enabling fintechs, vertical SaaS providers, and digital enterprises to issue virtual and physical payment cards (prepaid, debit, credit, charge), embed ledger and wallet capabilities, and accept card payments via merchant acquiring. Founded in 2020 and backed by $157M in total funding, Highnote competes with Marqeta, Stripe Issuing, Lithic, and Unit in the card issuing infrastructure space.
Appcues
Appcues is a no-code customer engagement and user onboarding platform purpose-built for SaaS companies, enabling product, marketing, and customer success teams to create personalized in-app experiences, email campaigns, and push notifications without engineering support. The company serves 1,500+ organizations globally and targets mid-market to enterprise SaaS businesses seeking to drive product adoption, user activation, and long-term retention.
| Dimension | Highnote | Appcues |
|---|---|---|
| Vertical | FinServ | SaaS |
| Segment | Payments/Processing | Sales-Led |
| Founded | ||
| Employees | 51-200 | 51-200 |
| Location | ||
| Funding | Series B ($32.1M) | |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Highnote
Appcues
Notable Customers
Highnote
Appcues
Known Competitors
Highnote
Appcues
Recent News
Highnote
- Highnote, Cross River Bank, and Visa Launch Stablecoin ...
- Press
- Card Program Management: Launch Faster With Unified ...
Appcues
- Announcing your new product | Appcues
- Announcing Appcues 2.0
- Behind our recent launch: Getting in-app and email on the same page
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