Cognism vs Hightouch
Funding, tech stack, customers, and competitors compared
Cognism
Cognism is a B2B sales intelligence platform that provides verified contact data — including mobile phone numbers, emails, and firmographic/intent data — to help sales and marketing teams identify and reach prospects. They serve revenue teams at mid-market and enterprise companies globally, competing with ZoomInfo, Apollo.io, and Lusha.
Hightouch
Hightouch is a Reverse ETL and Customer Data Platform (CDP) that enables businesses to sync data from cloud data warehouses such as Snowflake, BigQuery, and Redshift into downstream business tools including CRMs, marketing platforms, and customer support systems. They serve data-driven mid-market and enterprise organizations seeking to operationalize warehouse data for marketing, sales, and customer success workflows.
| Dimension | Cognism | Hightouch |
|---|---|---|
| Vertical | MarTech | DataAI |
| Segment | MarTech Vendor | Data Infrastructure |
| Founded | ||
| Employees | 201-500 | 201-500 |
| Location | ||
| Funding | Series C ($163M)more funded | Series C ($80M) |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Cognism
Hightouch
Notable Customers
Cognism
Hightouch
Known Competitors
Cognism
Hightouch
Recent News
Cognism
- Newsroom - Cognism
- Cognism Launches Sales Companion to Transform B2B Sales ...March 18, 2025
- Cognism Announces Leadership Change
Hightouch
- Press | Hightouch
- Hightouch Launches Content Assembly to Create On-Brand ...
- Hightouch Launches Content Assembly to Create On-Brand ...
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