Hightouch

Customer Data Platform Cdp

Hightouch is a data and AI platform for personalization and targeting. We solve data, so your marketers can focus on strategy and creativity.

Employees

201-500

Funding

Series C ($80M)

Pricing

Public pricing page

AI Classification

DataAIData Infrastructure

Hightouch is a Reverse ETL and Customer Data Platform (CDP) that enables businesses to sync data from cloud data warehouses such as Snowflake, BigQuery, and Redshift into downstream business tools including CRMs, marketing platforms, and customer support systems. They serve data-driven mid-market and enterprise organizations seeking to operationalize warehouse data for marketing, sales, and customer success workflows.

Deep Intelligence

Buying Signals

Raised over $80M across multiple venture rounds including a Series B and Series C, indicating sustained investor confidence and active scaling
Expanded product portfolio from core Reverse ETL into a full Customer Data Platform (CDP), representing a significant go-to-market expansion
Launched AI-powered capabilities including AI Decisioning and Predictive Audiences, indicating aggressive product investment in the AI/ML layer
Known to be growing headcount across engineering and enterprise go-to-market functions post-funding, consistent with a scaling SaaS organization

Account Scoring

Tier ALow Churn RiskRecently Funded

Pain Signals

All three scraped pages returned entirely unreadable binary/encoded data, preventing direct extraction of pain signals from website content — analysis relies on external market knowledge
Operates in a highly competitive data infrastructure segment against well-capitalized rivals such as Twilio Segment, creating ongoing pressure to differentiate on AI and warehouse-native positioning