Hightouch vs Cognism
Funding, tech stack, customers, and competitors compared
Hightouch
Hightouch is a Reverse ETL and Customer Data Platform (CDP) that enables businesses to sync data from cloud data warehouses such as Snowflake, BigQuery, and Redshift into downstream business tools including CRMs, marketing platforms, and customer support systems. They serve data-driven mid-market and enterprise organizations seeking to operationalize warehouse data for marketing, sales, and customer success workflows.
Cognism
Cognism is a B2B sales intelligence platform that provides verified contact data — including mobile phone numbers, emails, and firmographic/intent data — to help sales and marketing teams identify and reach prospects. They serve revenue teams at mid-market and enterprise companies globally, competing with ZoomInfo, Apollo.io, and Lusha.
| Dimension | Hightouch | Cognism |
|---|---|---|
| Vertical | DataAI | MarTech |
| Segment | Data Infrastructure | MarTech Vendor |
| Founded | ||
| Employees | 201-500 | 201-500 |
| Location | ||
| Funding | Series C ($80M) | Series C ($163M)more funded |
| G2 Rating | ||
| Pricing Page | ||
| HTTPS |
Industry Signals
Hightouch
Cognism
Notable Customers
Hightouch
Cognism
Known Competitors
Hightouch
Cognism
Recent News
Hightouch
- Press | Hightouch
- Hightouch Launches Content Assembly to Create On-Brand ...
- Hightouch Launches Content Assembly to Create On-Brand ...
Cognism
- Newsroom - Cognism
- Cognism Launches Sales Companion to Transform B2B Sales ...March 18, 2025
- Cognism Announces Leadership Change
Go deeper on both
Full profiles include buying signals, pain signals, account scoring, and recommended contacts. Profile either company free with 3 credits per week.
Start profiling freeThis is the free comparison
Full profiles add buying signals, pain signals, account scoring, and recommended contacts. Run one free, 3 credits per week, no card required.