Asana

Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic, and Suzuki rely on Asana ...

Employees

1001-5000

Pricing

Public pricing page

AI Classification

SaaSProduct-Led

Asana is a publicly traded (NYSE: ASAN) cloud-based work management and project collaboration platform that enables teams to organize, track, and manage work across departments and workflows. It serves organizations ranging from small teams to large enterprises across virtually all industries via a freemium-to-enterprise SaaS model.

Deep Intelligence

Buying Signals

Publicly traded on NYSE (ticker: ASAN), indicating institutional scale and ongoing capital for product investment and expansion.
Continued expansion of AI-powered workflow features and automation capabilities signals active product development investment.
Dedicated enterprise sales motion with custom pricing tier reflects intentional upmarket growth strategy.
Broad integration ecosystem (200+ app integrations including Salesforce, Slack, Google Workspace, Microsoft 365) signals active platform expansion.

Account Scoring

Tier ALow Churn RiskStable

Pain Signals

Scraped website content was entirely corrupted binary data, meaning current web presence signals and live pain indicators could not be directly evaluated.
Faces intensifying competition in the work management category from Microsoft (Teams + Planner bundling), Notion, and ClickUp on price and AI feature parity.
Freemium model creates margin pressure and conversion dependency, which may limit per-seat monetization at SMB tier.