Bond

Bond helps companies tailor-make their own financial products in weeks to create personal financial solutions with one set of modern APIs and SDKs

Founded

1998

Employees

1-10

Funding

Series A ($32M)

Pricing

Public pricing page

AI Classification

FinServFinTech

Bond is an embedded finance platform that provides APIs and SDKs enabling software companies and fintechs to build and launch credit card programs, deposit accounts, and payment products without banking licenses or compliance infrastructure. The company was acquired by FIS and now operates as Atelio by FIS, serving fast-growing software platforms and fintechs including NerdWallet, Squire, and Cledara.

Deep Intelligence

Buying Signals

Acquired by FIS and rebranded as Atelio by FIS — major institutional backing signals expanded resources, enterprise distribution, and accelerated product investment
Active developer sandbox and multi-language SDK support (Node, Python, Ruby, JavaScript) indicate ongoing platform investment and developer acquisition motion
Multiple published customer case studies with named logos (NerdWallet, Squire, Cledara, TeamUp, Qoins, Donde) demonstrate proven go-to-market traction and expanding customer base
Dual product lines actively marketed — Consumer Secured Credit Card and Commercial Charge Card — indicating deliberate product expansion beyond a single use case
Careers section present ('Become a Bonder') suggesting active hiring under new FIS ownership

Account Scoring

Tier ALow Churn RiskExpanding

Pain Signals

Brand transition to Atelio by FIS creates potential identity confusion — bond.tech domain still active but visitors are redirected with an acquisition notice, which may cause top-of-funnel drop-off
3 of 5 pages failed to scrape, suggesting portions of the site may be broken, gated, or deprecated — a sign of incomplete web presence post-acquisition
No visible pricing page or self-serve onboarding path; all conversion funnels lead to 'Contact us,' indicating friction for prospects doing independent evaluation