Brandwatch

Social Media Analytics

You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation. Continue to brandwatch.com. Paladin is now ...

Employees

51-200

Pricing

Public pricing page

AI Classification

MarTechMarTech Vendor

Brandwatch is an enterprise consumer intelligence and social media analytics platform that enables brands, agencies, and market researchers to monitor digital conversations, analyze consumer sentiment, and extract actionable insights from social and online data. The company serves large enterprise clients globally and competes in the social listening and digital intelligence market.

Deep Intelligence

Buying Signals

Brandwatch was acquired by Cision in 2021, indicating integration into a broader PR and marketing intelligence portfolio that may drive cross-sell and upsell motions across a larger enterprise customer base.
Continued product investment in consumer intelligence and AI-driven analytics features suggests active platform development and expansion of addressable use cases.
Enterprise positioning with global client base across multiple industries indicates ongoing procurement cycles and renewal activity at scale.

Account Scoring

Tier ALow Churn RiskStable

Pain Signals

Website content was delivered in an unreadable binary format, preventing direct extraction of page-level signals around product gaps, technology debt, or stated challenges.
Post-acquisition integration with Cision may introduce organizational complexity, potential product overlap, and customer experience friction that third-party vendors could address.