Excalidraw

Excalidraw is a virtual collaborative whiteboard tool that lets you easily sketch diagrams that have a hand-drawn feel to them.

Employees

11-50

Location

Brno, South Moravia

AI Classification

SaaSProduct-Led

Excalidraw is an open-source, browser-based collaborative whiteboard tool offering a free core product and a paid 'Excalidraw+' tier at $6/month, enabling teams to create hand-drawn style diagrams, flowcharts, and wireframes. It serves a broad audience of developers, product managers, and designers at companies including Meta, Google Cloud, Replit, and Notion.

Deep Intelligence

Buying Signals

SOC 2 certification achieved June 2025, signaling a deliberate push upmarket toward enterprise and security-conscious buyers
SSO/SAML support in progress, indicating active investment in enterprise identity and access management features
Excalidraw+ roadmap actively expanding with AI capabilities, voice hangouts, and screensharing — evidence of sustained product investment
Global web rank improved to ~17,021 as of early 2026, reflecting growing organic user acquisition
Transitioning npm package from UMD to ESM bundle format, showing active developer ecosystem engagement and technical modernization

Account Scoring

Tier BLow Churn RiskProduct Launch

Pain Signals

8-person bootstrapped team with no external funding creates resource constraints relative to well-funded competitors like Miro ($476M raised), limiting product velocity and go-to-market investment
No formally published enterprise case studies or named customer logos, suggesting limited enterprise sales motion despite notable users like Google Cloud and Meta
Described publicly as a 'digital napkin sketch' tool — positioned as fast and simple, but limited for complex product flows or large design systems, which may cap enterprise expansion potential