Excalidraw Company Profile

Excalidraw is a virtual collaborative whiteboard tool that lets you easily sketch diagrams that have a hand-drawn feel to them.

Industry: SaaS

Segment: Product-Led

Team size: 11-50

Location: Brno, South Moravia

Competitors: Miro, r/ObsidianMD on Reddit: TLDRAW

Generated by Kustiq, an AI company intelligence platform for B2B teams.

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Excalidraw

excalidraw.com
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Excalidraw is a virtual collaborative whiteboard tool that lets you easily sketch diagrams that have a hand-drawn feel to them.

Employees

11-50

Location

Brno, South Moravia

AI Classification

SaaSProduct-Led

Excalidraw is an open-source, browser-based collaborative whiteboard tool offering a free core product and a paid 'Excalidraw+' tier at $6/month, enabling teams to create hand-drawn style diagrams, flowcharts, and wireframes. It serves a broad audience of developers, product managers, and designers at companies including Meta, Google Cloud, Replit, and Notion.

Deep Intelligence

Buying Signals

  • SOC 2 certification achieved June 2025, signaling a deliberate push upmarket toward enterprise and security-conscious buyers
  • SSO/SAML support in progress, indicating active investment in enterprise identity and access management features
  • Excalidraw+ roadmap actively expanding with AI capabilities, voice hangouts, and screensharing — evidence of sustained product investment
  • Global web rank improved to ~17,021 as of early 2026, reflecting growing organic user acquisition
  • Transitioning npm package from UMD to ESM bundle format, showing active developer ecosystem engagement and technical modernization

Account Scoring

Tier BLow Churn RiskProduct Launch

Pain Signals

  • 8-person bootstrapped team with no external funding creates resource constraints relative to well-funded competitors like Miro ($476M raised), limiting product velocity and go-to-market investment
  • No formally published enterprise case studies or named customer logos, suggesting limited enterprise sales motion despite notable users like Google Cloud and Meta
  • Described publicly as a 'digital napkin sketch' tool — positioned as fast and simple, but limited for complex product flows or large design systems, which may cap enterprise expansion potential

Recommended Contacts

M

Managing Director / Co-Founder

Executive · C-Suite

Recent News

  • One Year of Excalidraw
  • Introducing Our New Logo | Excalidraw - YouTube
  • Excalidraw Whiteboard

Website Signals

HTTPS Secure

Social Links

Competitors

Miror/ObsidianMD on Reddit: TLDRAW

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