Healthcare Marketing Performance & Compliance Platform

Turn privacy into a strategic advantage. Freshpaint helps healthcare marketers measure ROI, improve campaign performance, and stay HIPAA-compliant across all channels

Employees

51-200

Funding

Growth

Pricing

Public pricing page

AI Classification

HealthcareHealthTech

Freshpaint (Perfalytics, Inc.) is a HIPAA-compliant healthcare marketing performance and data infrastructure platform that enables hospitals, payers, dental groups, pharma, and specialty providers to track full-funnel marketing attribution, optimize ad campaigns, and use modern analytics tools without creating patient privacy compliance risk. It powers 200+ U.S. healthcare organizations with modules spanning consent management, web tracker management, audience building, and ad performance measurement.

Deep Intelligence

Buying Signals

Active hiring campaign prominently featured on About/Careers page with 'We're Hiring!' headline and multiple open roles linked — signals headcount growth investment
Platform expanding into new healthcare sub-verticals including Pharma & Medical Devices and DSOs (Dental Support Organizations), indicating active product roadmap investment beyond core provider base
Named case studies with measurable ROI: Allergy Partners achieved 96% CPL improvement; Fast Pace Health drove $1.9M+ in additional appointment revenue; St. Elizabeth Healthcare saw 92% improvement in search conversion volume — signals strong customer validation and sales momentum
Multiple product module launches visible: Web Tracker Manager, Consent Management, Insights, Ad Performance, Audiences — rapid feature expansion signals scaling engineering investment
New multi-channel go-to-market content asset ('Beyond Google: The Multi-Channel Playbook for Healthcare Marketers') featured site-wide as a banner — signals active demand generation campaign

Account Scoring

Tier ALow Churn RiskHiring Surge

Pain Signals

All pricing tiers (Compliance, Enterprise, Elite) require direct sales contact with no self-serve or published price points — limits inbound conversion and creates friction for smaller organizations evaluating the platform
Pricing page content was truncated in the scrape after the Compliance plan description, suggesting possible page rendering or load issues that could harm buyer evaluation experience
No competitors referenced anywhere on the website — absence of competitive positioning content may signal a gap in mid-funnel sales enablement materials for prospects comparing alternatives