Geckoboard

geckoboard.com

Easily create shareable dashboards that make key business data, metrics and KPIs clear and easy-to-understand.

Founded

2010

Employees

11-50

Pricing

Public pricing page

AI Classification

DataAIAnalytics/BI

Geckoboard is a SaaS company founded in 2010 that provides real-time KPI dashboard software, enabling businesses to connect 90+ data sources and display live metrics on TVs, web, and mobile. The platform primarily targets customer service and sales teams at SMB and mid-market companies seeking lightweight business intelligence without complex BI tooling.

Deep Intelligence

Buying Signals

Active upmarket expansion evidenced by Enterprise tier featuring SSO, User Management API, granular import control, and dedicated support rep — signaling deliberate move toward larger organizations
Pro tier ($319/mo) includes newer advanced capabilities — interactive view, source data drill-down, audit log, notifications, and metric-building service — indicating recent product investment and feature expansion
14-day free trial with multiple 'Try for free' and 'Sign up for free' CTAs throughout the site signals active product-led growth motion
90+ named integrations including Salesforce, HubSpot, Zendesk, Shopify, Aircall, and Monday.com suggest ongoing partnership and integration development
Non-profits discount program launched indicating deliberate community and brand expansion initiatives beyond core commercial market

Account Scoring

Tier BLow Churn RiskExpanding

Pain Signals

Enterprise tier pricing is fully opaque ('Custom'), creating a self-serve conversion barrier for larger organizations evaluating the platform independently
No visible customer logo wall or case study library on the homepage despite claiming thousands of subscribers, representing a gap in enterprise-level social proof
Pricing page FAQ content was truncated mid-sentence, suggesting possible content rendering issues on the site that could harm conversion