Guru

guru.com

Founded

1998

Employees

1001-5000

Funding

Series A ($41M)

Pricing

Public pricing page

AI Classification

SaaSPlatform/Marketplace

Guru.com is a two-sided freelance marketplace that connects businesses with independent professionals across categories including design, engineering, writing, and business services. The platform facilitates project-based engagements and long-term contracts, generating revenue through transaction fees and tiered membership subscriptions for both freelancers and employers.

Deep Intelligence

Buying Signals

Established freelance marketplace domain (guru.com) with long operational history since 1998, indicating a mature and entrenched platform business
Two-sided marketplace model with active employer and freelancer membership tiers suggests ongoing platform investment and monetization iteration
Competitive freelance marketplace category has seen sustained growth driven by remote work normalization, suggesting continued demand for platform tooling

Account Scoring

Tier BMedium Churn RiskStable

Pain Signals

Scraped website content was entirely unreadable binary data across all 3 successful page scrapes, suggesting potential technical issues with the web stack, aggressive bot protection, or a heavily JavaScript-rendered frontend that may indicate legacy infrastructure challenges
Guru.com has historically lagged Upwork and Fiverr in brand awareness and GMV, indicating a competitive disadvantage in market positioning and freelancer/employer acquisition
No visible content signals around AI-assisted matching, skills verification, or enterprise workforce solutions — potential gap versus more modern competitors