Bing

Enterprise Search Software

Search with Microsoft Bing and use the power of AI to find information, explore webpages, images, videos, maps, and more. A smart search engine for the ...

Employees

1001-5000

AI Classification

MediaAdTech/AdNetwork

Bing is Microsoft's web search engine and search advertising platform, generating approximately $19.5 billion in annual search ad revenue as the world's second-largest search engine. It serves both general consumers worldwide and B2B advertisers across verticals including healthcare, finance, automotive, and legal, while deepening its AI capabilities through GPT-4/Copilot integration.

Deep Intelligence

Buying Signals

October 2025: Launched MAI-Image-1, Microsoft's first proprietary AI image creation model powering Bing Image Creator — a major in-house AI product release signaling continued R&D investment
April 2025: Announced AI search innovations at Microsoft Accelerate including conversational experiences and anticipatory decision-making, indicating active platform expansion
February 2026: Completed global rollout of multi-turn conversational search, representing a major infrastructure and product milestone
~34% of Bing searches now use AI-powered responses, reflecting rapid adoption of AI-native features within the product
Microsoft has invested ~$14 billion in OpenAI, deepening the AI capabilities pipeline underpinning Bing's search and Copilot features

Account Scoring

Tier ALow Churn RiskProduct Launch

Pain Signals

Bing holds less than 1% mobile search market share versus ~10% on desktop, representing a severe structural gap in the highest-growth search segment
Google holds ~90% global market share versus Bing's ~4%, leaving Bing in a distant second place with limited organic share-gain momentum in consumer search
Advertiser ecosystem remains heavily Google-centric; Bing's $19.5B annual search ad revenue compares to Google's $230B+ projected 2026 search ad revenue, indicating limited competitive parity for ad buyers