Funnel

Use Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.

Founded

2014

Employees

201-500

Funding

IPO ($76.8M)

Pricing

Public pricing page

AI Classification

MarTechMarTech Vendor

Funnel.io is a marketing data hub platform that aggregates performance data from 500+ advertising and marketing sources (Google Ads, Meta, LinkedIn, etc.) into a centralized feed for reporting, analysis, and BI tool integration. It serves marketing teams and agencies seeking to unify cross-channel data without manual data work.

Deep Intelligence

Buying Signals

Funnel.io has expanded its connector library to 500+ data sources, indicating active product investment and platform scaling
Growing adoption among performance marketing agencies seeking multi-client data aggregation solutions
Integration ecosystem expansion with major BI tools (Looker, Tableau, Power BI, Google Data Studio) signals enterprise go-to-market push
Stockholm-headquartered company with reported expansion into North American and APAC markets

Account Scoring

Tier ALow Churn RiskExpanding

Pain Signals

Website content was corrupted/unreadable in scraped payload — public-facing content quality or rendering issues may indicate a technical oversight on certain pages
Competitive market with well-funded alternatives (Supermetrics, Improvado) creating constant pressure to differentiate on depth of connectors and data freshness