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Funnel

Funnel is the marketing data foundation powering reports, measurement, and AI tools for 3,000+ companies. Clean, governed marketing data where you need it.
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Last verified 1 month ago
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Funnel is the marketing data foundation powering reports, measurement, and AI tools for 3,000+ companies. Clean, governed marketing data where you need it.

Founded

2014

Employees

51-200

Location

Stockholm, Massachusetts, SE

Tech Stack

Cloudflare, Google Analytics +4

G2 Rating

2.7/5 · 10 reviews

G2 Category

Marketing Agency

Pricing

Public pricing page

AI Classification

MarTechMarTech VendorMarketing AgencyInternet Marketing ServiceBusiness and IT Consulting AgencyOnline Marketing Agencye-Commerce Solution Provider

Funnel is a marketing intelligence platform that collects, harmonizes, and activates marketing data from 600+ sources for 3,000+ mid-market and enterprise businesses. The platform delivers data centralization, marketing measurement (MMM, MTA, incrementality testing), reporting, and AI-powered agentic workflows for marketers, data teams, and agencies.

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Tech Stack

Analytics

Google AnalyticsGoogle Tag Manager

CDN

Cloudflare

CMS

HubSpot CMS

Fonts

Google Fonts

Marketing

HubSpot

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Social Links

TwitterYoutubeFacebookLinkedinCrunchbase

Funnel is one of 2,673 B2B companies in the Kustiq directory.

Funnel sits among 219 martech vendor companies in our MarTech directory.

Similar profiles: Bombora, Bigspy, IPRoyal, and MarTech.

Both sit in the 51-200 headcount band. See Funnel vs IPRoyal side by side.

Segment benchmark

How Funnel compares with other MarTech Vendor companies

Funnel is one of 219 MarTech Vendor companies profiled in the Kustiq MarTech directory, which holds 311 MarTech companies in total. Every number below is computed from those profiles.

Funnel sits in the 51-200 headcount band. 57% of the 159 segment peers with a known team size are smaller. 21% of those peers share the same band.

The most common tech detections across the 79 peers with a visible stack are Cloudflare (53%), Google Analytics (19%), and WordPress (16%). Funnel runs Cloudflare and Google Analytics.

Among the 87 segment companies with disclosed funding, Growth is the most common stage (70%).

The median founding year across 54 peers with a known founding date is 2014. Funnel was founded in 2014.

London is the most common HQ city in this segment, home to 7% of the 44 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 4 rendered pages of funnel.io, search coverage across the live web, and a review parse of 10 ratings on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Funnel have?
Funnel has 51-200 employees, based on public sources read at the last profile run. That makes it larger than 57% of the 159 profiled MarTech Vendor peers with a known team size.
What industry is Funnel in?
Funnel is a MarTech company in the MarTech Vendor segment. Related industry tags from the profile: Marketing Agency, Internet Marketing Service, Business and IT Consulting Agency, Online Marketing Agency.
Where is Funnel headquartered?
Funnel is headquartered in Stockholm, Massachusetts, SE. Among MarTech Vendor peers with a known location, London is the most common HQ city (7% of 44).
When was Funnel founded?
Funnel was founded in 2014. The median founding year across 54 profiled MarTech Vendor peers is 2014.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Funnel to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Funnel was last verified 1 month ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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