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Heap

Heap is a virtual-first company with employees around the globe, as well as collaborative workspaces in San Francisco, New York and London.
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Last verified 4 months ago
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Heap is a virtual-first company with employees around the globe, as well as collaborative workspaces in San Francisco, New York and London.

Founded

2013

Employees

201-500

Funding

Growth ($1M)

AI Classification

DataAIAnalytics/BI

Heap is a digital product analytics platform that autocaptures all user interactions without manual instrumentation, providing session replay, funnel analysis, and behavioral segmentation. It serves product, data, and growth teams at mid-market to enterprise B2B SaaS and e-commerce companies.

Deep Intelligence

Account Scoring

Medium Churn Risk
  • Growth — mature / stable
  • Thin digital footprint

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Social Links

Linkedin

Competitors

Google AnalyticsMixpanel

Heap is one of 2,673 B2B companies in the Kustiq directory.

Heap sits among 37 analytics / bi companies in our Data & AI directory.

Similar profiles: Invicti, Akeneo, Apify, and Airbase.

Both sit in the 201-500 headcount band, and both are at Growth. See Heap vs Invicti side by side.

Both sit in the 201-500 headcount band, and both are at Growth. See Heap vs Akeneo side by side.

Both sit in the 201-500 headcount band, and Apify was founded in 2015, 2 years after Heap. See Heap vs Apify side by side.

Segment benchmark

How Heap compares with other Analytics/BI companies

Heap is one of 37 Analytics/BI companies profiled in the Kustiq DataAI directory, which holds 242 DataAI companies in total. Every number below is computed from those profiles.

Heap sits in the 201-500 headcount band. 88% of the 24 segment peers with a known team size are smaller. 0% of those peers share the same band.

The most common tech detections across the 14 peers with a visible stack are Google Fonts (36%), Google Analytics (29%), and nginx (29%). Heap lists none of them.

Among the 14 segment companies with disclosed funding, Growth is the most common stage (50%). Heap is at Growth.

The median founding year across 8 peers with a known founding date is 2016. Heap was founded in 2013.

London is the most common HQ city in this segment, home to 18% of the 11 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Heap have?
Heap has 201-500 employees, based on public sources read at the last profile run. That makes it larger than 88% of the 24 profiled Analytics/BI peers with a known team size.
What industry is Heap in?
Heap is a DataAI company in the Analytics/BI segment.
Who are Heap's competitors?
Public sources list Google Analytics and Mixpanel as Heap competitors. The list comes from live search coverage at the last profile run, not a static database.
When was Heap founded?
Heap was founded in 2013. The median founding year across 8 profiled Analytics/BI peers is 2016.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Heap to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Heap was last verified 4 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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