Bob

Performance ManagementFinancial Analysis

Streamline HR, Payroll & Finance with HiBob. Automate processes and planning without the noise. Just Enough Thinking, just the right results.

Founded

2015

Location

London, United Kingdom

Pricing

Public pricing page

AI Classification

HRTechHR Software

HiBob is a cloud-native HR platform (branded 'Bob') serving mid-sized, enterprise, and fast-growing companies with core HR, talent management, payroll, workforce planning, and FP&A in a single system. With 5,000+ customers and over 1.23 million users globally, HiBob has grown through multiple funding rounds and strategic acquisitions, positioning itself as a leading HCM vendor.

Deep Intelligence

Buying Signals

2025 acquisition of Mosaic, a headcount planning and FP&A platform, signals active M&A-driven product expansion into finance personas
2024 acquisition of UK payroll automation platform Pento, extending native payroll capabilities for UK market compliance
2024 launch of integrated ATS and Bob Learning modules indicates a full platform buildout strategy targeting enterprise HCM consolidation buyers
Added $150M Series D funding in 2022 (cumulative funding across multiple rounds including $150M Series C at $1.65B valuation), enabling sustained R&D and global go-to-market investment
Active global office expansion across New York, London, Tel Aviv, Sydney, Amsterdam, Berlin, Lisbon, and Zagreb signals geographic growth and enterprise sales capacity

Account Scoring

Tier ALow Churn RiskExpanding

Pain Signals

Pricing is not publicly listed, requiring a demo to access commercial details, which may slow self-serve evaluation cycles for cost-conscious mid-market buyers
Platform breadth (HR, payroll, FP&A, ATS, L&D) acquired through M&A may introduce integration depth concerns for enterprise buyers evaluating consolidation risk
No visible customer case studies beyond three reference accounts (TourRadar, Elation Health, Uala), limiting social proof diversity for prospective buyers in niche verticals