We profiled 500+ B2B companies with AI

On this pagev

• SaaS leads, followed by Data/AI and MarTech
• Most B2B companies are smaller than teams assume
• Competitive density is lower than you think
• Nearly 60% have no public funding data
• Churn signals hide in the data
• What the directory shares with paying users
• Key takeaways

Over half of B2B companies have fewer than 200 employees. Nearly 60% have no publicly detectable funding round. The most competitive verticals average just 2 to 3 listed competitors per company, not the 10+ you might assume. Not guesses. Numbers from profiling 500+ companies through the same structured pipeline (live web analysis plus AI classification plus rule-based churn scoring) and reading the aggregate.

Kustiq is a company intelligence platform for B2B teams. Our pipeline reads the company's website, targeted Google searches provide additional context, and AI classifies the raw signals. This is the reasoning layer of a pipeline that also includes SMTP verification and a 12-factor rule-based churn engine. About 60 seconds later, a structured profile comes back: vertical, segment, employee range, funding stage, competitors, customers, founding year, churn risk indicators, and more. Our public directory contains 500+ verified company profiles, and that felt like enough data to start asking questions about the B2B market as a whole.

Every number below comes from analyzing those profiles as of March 2026.

Disclosure: This data comes from 539 verified B2B company profiles on Kustiq's platform, filtered for data quality (valid domains with fetchable web presence). The directory includes a mix of well-known SaaS brands, mid-market firms, and niche players across dozens of industries. While the sample skews toward technology-adjacent companies, the profiles were not hand-picked for this analysis. We're sharing the patterns we observed, not claiming this is a statistically representative census of all B2B businesses.

SaaS leads, followed by Data/AI and MarTech

We classify every company into one of 21 B2B verticals, each with 4 segments. Here is how the 539 profiles distributed across the 20 verticals that appeared in our sample.

SaaS leads at 24.5%, with Product-Led SaaS as the dominant segment. Data/AI comes in second at 16.5%, reflecting the AI boom, and MarTech rounds out the top 3 at 15.8%. Together, these three verticals account for nearly 57% of the directory.

The "Other" category sits at 5.6%, meaning the classification engine can assign a specific vertical to over 94% of B2B companies it profiles.

According to McKinsey's research on B2B buying behavior, the verticals below 5% share are often underserved and experience less vendor fatigue, making them fertile ground for focused outreach.

Most B2B companies are smaller than teams assume

Of the 539 profiles, 421 (78%) have detectable employee range data. Here is how they distribute.

54.9% of B2B companies have fewer than 200 employees. The 51-200 range is the single largest bucket at 24.2%, followed by 11-50 at 20.7%. Under 4% have more than 5,000 employees.

If your ICP definition starts at 500+ employees, you're filtering out over half of your addressable market. The mid-market (51-500 employees) is where the bulk of B2B companies sit, and these are often the accounts with the shortest sales cycles: large enough to have budget, small enough to make decisions without a 6-month procurement process.

Competitive density is lower than you think

Every profile includes a list of competitors identified by Kustiq's profiling pipeline. We counted the average number per company and ranked by vertical (minimum 10 companies per vertical for statistical relevance).

The average B2B company has about 2 publicly identifiable competitors, not the 8-10 that competitive intelligence reports often suggest. E-commerce leads at 2.5, while HR Tech sits at the bottom with 1.6.

This does not mean these markets are not competitive. It means that from public signals alone (websites, press coverage, analyst reports), most companies have a small number of clearly identifiable head-to-head competitors. The real competitive field is broader, but the companies that show up consistently in public data are the ones your prospects are actually comparing you against.

If you're selling into SaaS, your average prospect can name 2 alternatives. That's a narrower competitive field than most sales teams prepare for. Lead with specific differentiation against those 2 named competitors rather than generic positioning against the entire category. The side-by-side compare hub is the fastest way to surface those two named competitors for any domain you're researching.

Nearly 60% have no public funding data

Of all 539 companies profiled, here is the funding stage breakdown.

59.2% of B2B companies have no publicly detectable funding round. This does not mean they are all bootstrapped. Many are simply private companies that have not announced their fundraising, or service businesses that never sought venture capital in the first place. But the implication is clear: if your account scoring model heavily weights funding data from Crunchbase or PitchBook, you're scoring nearly 60% of the market as "unknown" and likely deprioritizing them.

Of the 40.8% with detectable funding, "Growth stage" is the largest group at 21.0%. The classic venture path (Seed through Series F) accounts for 13.9% of all companies. About 2.4% are publicly traded.

Funding stage correlates with buying behavior. Companies with no public funding tend to make purchasing decisions faster (fewer stakeholders, no board approval) but with tighter budgets. Series B-C companies are often in "scale mode," actively buying tools to support growth. Knowing this before you reach out lets you calibrate your pricing conversation before the first call.

Churn signals hide in the data

One pattern we did not expect: companies in certain verticals and funding stages show different retention risk profiles. Kustiq's engine assigns churn risk to each profile based on public signals like hiring trends, product changes, competitor pressure, and customer sentiment.

Across the 539 profiles, companies in high-competition verticals (E-commerce, MarTech) with no detectable funding showed elevated churn risk more often than companies in lower-competition verticals with known funding rounds. More competition means more alternatives for their customers. Less financial visibility means less predictability in their buying patterns.

For customer success teams, this means the same data that helps you find accounts can also help you keep them. If you can see that a customer operates in a high-churn vertical with intense competitive pressure, you know to prioritize that relationship. The 12-factor rule-based churn risk band ships on every profile across every plan; Kustiq's Pro plan adds the churn dashboard with per-customer Stripe-grounded CLTV bands and a calibrated 90-day churn probability, both refreshed nightly for every customer in your connected Stripe account.

What the directory shares with paying users

Every profile in this analysis was generated by the live pipeline: the same AI classifier and deterministic verification stack that paying customers use. The free directory snapshots and Pro plan profiles run the same model and ship with the 12-factor rule-based churn risk band. Pro adds ICP fit scoring, contact enrichment, and the churn dashboard with per-customer Stripe-grounded CLTV bands and a calibrated 90-day churn probability on top.

Key takeaways

• SaaS (24.5%), Data/AI (16.5%), and MarTech (15.8%) dominate the B2B market, accounting for nearly 57% of companies profiled.
• 54.9% of B2B companies have fewer than 200 employees. If your ICP starts at 500+, you're filtering out over half the market.
• The average B2B company has about 2 publicly identifiable competitors, not the 8-10 that competitive reports suggest. Outreach should target those specific named competitors.
• 59.2% of B2B companies have no publicly detectable funding round. Account scoring models that rely on Crunchbase data are blind to nearly 60% of the market.
• Churn risk correlates with competitive density and funding visibility. High-competition verticals with no public funding show elevated churn signals.

For a deeper look at how Kustiq compares to traditional B2B data tools like Clay, ZoomInfo, and Clearbit, read our breakdown of the 7 best ZoomInfo alternatives for small business teams.

Frequently Asked Questions

Where does this B2B company data come from?

Every profile in Kustiq directory is generated from live web data: the pipeline reads the company website, targeted Google searches provide context, and AI classifies the results. The data reflects what is publicly available about each company as of the profiling date. No data is purchased from third-party databases.

How accurate is AI-generated company profiling?

Profiling accuracy depends on the quality of a company public web presence. Companies with detailed websites, active blogs, and press coverage tend to produce highly accurate profiles. Companies with minimal web presence may have gaps in fields like funding stage or employee range. Kustiq includes a calibrated confidence score with each profile so users can gauge reliability. Across our directory, the average confidence score is 88%.

Can I access the full B2B company directory for free?

Kustiq company directory at kustiq.com/directory is free and public. You can browse, search, and filter all 500+ profiles without creating an account. To profile a new company that is not yet in the directory, you can use the free tier with 3 credits per week, no credit card required.

Why do 59% of companies have no detectable funding stage?

Most B2B companies are private and do not publicly announce their fundraising. This includes bootstrapped companies, service businesses that never sought venture capital, and funded companies that chose not to disclose their rounds. Traditional B2B data tools that rely on Crunchbase or PitchBook data will show these accounts as having unknown funding, which often leads to them being deprioritized in account scoring models.

What percentage of B2B companies are in the SaaS vertical?

In our sample of 500+ verified B2B companies, 24.5% are classified as SaaS/Software, making it the largest vertical. Data/AI (16.5%) and Marketing/AdTech (15.8%) are the next largest verticals. Together these three account for nearly 57% of the companies in our sample.

How is Kustiq different from tools like ZoomInfo, Clay, or Clearbit?

Traditional B2B data tools focus on contact information like emails and phone numbers from static databases. Kustiq profiles the company itself: what it does, who it competes with, what vertical it belongs to, and what its churn risk looks like. The data is generated on demand from live web sources in about 60 seconds. Every plan ships with the 12-factor rule-based churn risk band on every profile. Kustiq Pro plan also adds Stripe-grounded CLTV bands and a calibrated 90-day churn probability for every customer in your connected Stripe account, refreshed nightly. None of the traditional enrichment tools offer either layer.

What are the 21 B2B verticals in Kustiq classification?

Kustiq classifies B2B companies into 21 verticals including SaaS/Software, Cybersecurity, IT Services/MSP, Marketing/AdTech, Financial Services/FinTech, Healthcare, HR Tech, E-commerce, Data/AI, Legal Tech, Manufacturing, Media, Education, Telecom, Professional Services, Real Estate, Logistics, Travel, Nonprofit, and GovTech. Each vertical has 4 segments, plus a general Other category, for a total of 85 segments.

The full directory is live at kustiq.com/directory with every profile available for free.