We Profiled 500+ B2B Companies with AI

Over half of B2B companies have fewer than 200 employees. Nearly 60% have no publicly detectable funding round. And the most competitive verticals average just 2-3 listed competitors per company, not the 10+ you might assume. These are not guesses. They come from profiling 500+ companies using the same structured AI methodology and looking at what the aggregate data actually says.

Kustiq is a customer intelligence platform for B2B teams. It reads a company's website, runs targeted web searches, and classifies the raw signals through an LLM pipeline. About 60 seconds later, a structured profile comes back: vertical, segment, employee range, funding stage, competitors, customers, founding year, churn risk indicators, and more. Our public directory contains 500+ verified company profiles, and that felt like enough data to start asking questions about the B2B landscape as a whole.

Every number below comes from analyzing those profiles as of March 2026.

Disclosure: This data comes from 539 verified B2B company profiles on Kustiq's platform, filtered for data quality (valid domains with fetchable web presence). The directory includes a mix of well-known SaaS brands, mid-market firms, and niche players across dozens of industries. While the sample skews toward technology-adjacent companies, the profiles were not hand-picked for this analysis. We're sharing the patterns we observed, not claiming this is a statistically representative census of all B2B businesses.

SaaS Leads, Followed by Data/AI and MarTech

We classify every company into one of 21 B2B verticals, each with 4 segments. Here is how the 539 profiles distributed across the 20 verticals that appeared in our sample.

SaaS leads at 24.5%, with Product-Led SaaS as the dominant segment. Data/AI comes in second at 16.5%, reflecting the AI boom, and MarTech rounds out the top 3 at 15.8%. Together, these three verticals account for nearly 57% of the directory.

The "Other" category sits at 5.6%, meaning the classification engine can assign a specific vertical to over 94% of B2B companies it profiles.

According to McKinsey's research on B2B buying behavior, the verticals below 5% share are often underserved and experience less vendor fatigue, making them fertile ground for focused outreach.

Most B2B Companies Are Smaller Than Teams Assume

Of the 539 profiles, 421 (78%) have detectable employee range data. Here is how they distribute.

54.9% of B2B companies have fewer than 200 employees. The 51-200 range is the single largest bucket at 24.2%, followed by 11-50 at 20.7%. Under 4% have more than 5,000 employees.

If your ICP definition starts at 500+ employees, you're filtering out over half of your addressable market. The mid-market (51-500 employees) is where the bulk of B2B companies sit, and these are often the accounts with the shortest sales cycles: large enough to have budget, small enough to make decisions without a 6-month procurement process.

Competitive Density Is Lower Than You Think

Every profile includes a list of competitors identified by Kustiq's AI pipeline. We counted the average number per company and ranked by vertical (minimum 10 companies per vertical for statistical relevance).

The average B2B company has about 2 publicly identifiable competitors, not the 8-10 that competitive intelligence reports often suggest. E-commerce leads at 2.5, while HR Tech sits at the bottom with 1.6.

This does not mean these markets are not competitive. It means that from public signals alone (websites, press coverage, analyst reports), most companies have a small number of clearly identifiable head-to-head competitors. The real competitive landscape is broader, but the companies that show up consistently in public data are the ones your prospects are actually comparing you against.

If you're selling into SaaS, your average prospect can name 2 alternatives. That's a narrower competitive field than most sales teams prepare for. Lead with specific differentiation against those 2 named competitors rather than generic positioning against the entire category.

Nearly 60% Have No Public Funding Data

This was the most striking finding. Of all 539 companies profiled, here is the funding stage breakdown.

59.2% of B2B companies have no publicly detectable funding round. This does not mean they are all bootstrapped. Many are simply private companies that have not announced their fundraising, or service businesses that never sought venture capital in the first place. But the implication is clear: if your account scoring model heavily weights funding data from Crunchbase or PitchBook, you're scoring nearly 60% of the market as "unknown" and likely deprioritizing them.

Of the 40.8% with detectable funding, "Growth stage" is the largest group at 21.0%. The classic venture path (Seed through Series F) accounts for 13.9% of all companies. About 2.4% are publicly traded.

Funding stage correlates with buying behavior. Companies with no public funding tend to make purchasing decisions faster (fewer stakeholders, no board approval) but with tighter budgets. Series B-C companies are often in "scale mode," actively buying tools to support growth. Knowing this before you reach out lets you calibrate your pricing conversation before the first call.

Churn Signals Hide in the Data

One pattern we did not expect: companies in certain verticals and funding stages show different retention risk profiles. Kustiq's engine assigns churn risk to each profile based on public signals like hiring trends, product changes, competitor pressure, and customer sentiment.

Across the 539 profiles, companies in high-competition verticals (E-commerce, MarTech) with no detectable funding showed elevated churn risk more often than companies in lower-competition verticals with known funding rounds. The logic is straightforward: more competition means more alternatives for their customers, and less financial visibility means less predictability in their buying patterns.

For customer success teams, this means the same data that helps you find accounts can also help you keep them. If you can see that a customer operates in a high-churn vertical with intense competitive pressure, you know to prioritize that relationship. Kustiq's Pro plan includes churn prediction scoring, which surfaces these signals automatically for your existing accounts.

One More Thing

Every profile in this analysis was generated using our least capable AI model alongside traditional deterministic pipelines. The free directory snapshots run on the economy tier of the stack. The full AI profiles that paying users get use a more capable model with deeper research and churn prediction layered on top.

These are the economy-class results. We thought they were worth sharing anyway.

Key Takeaways

• SaaS (24.5%), Data/AI (16.5%), and MarTech (15.8%) dominate the B2B landscape, accounting for nearly 57% of companies profiled.
• 54.9% of B2B companies have fewer than 200 employees. If your ICP starts at 500+, you're filtering out over half the market.
• The average B2B company has about 2 publicly identifiable competitors, not the 8-10 that competitive reports suggest. Outreach should target those specific named competitors.
• 59.2% of B2B companies have no publicly detectable funding round. Account scoring models that rely on Crunchbase data are blind to nearly 60% of the market.
• Churn risk correlates with competitive density and funding visibility. High-competition verticals with no public funding show elevated churn signals.

For a deeper look at how Kustiq compares to traditional B2B data tools like Clay, ZoomInfo, and Clearbit, read our breakdown of the 7 best ZoomInfo alternatives for small business teams.

The full directory is live at kustiq.com/directory with every profile available for free.