Workflows optional. One credit, one full profile, in 46s.Clay is a workflow builder over 150+ data providers. Flexible, but you configure every step. Kustiq takes one domain and returns a 20-field profile with churn, ICP, and segment scoring built in. No tables, no waterfalls.
§1The short version
Kustiq differs from Clay in three ways most RevOps reviews care about.
- Zero workflow setup. Paste a domain into Kustiq and get a 20-field profile back. Clay's value comes from the workflows a customer builds across 150+ data providers.
- Ten times more intelligence per credit. One Kustiq credit returns a full company profile with verified contact, churn risk, and ICP score. One Clay credit runs a single provider lookup; a typical company workflow consumes 10 to 15.
- Built-in churn risk and 88-segment classification. Every Kustiq profile carries a rule-based churn risk band and a segment label. Clay has neither natively; both have to be wired manually inside a workflow.
Two different products that get compared because the marketing pages look similar. Clay rewards teams with dedicated RevOps owners who want control over every workflow step. Kustiq rewards teams who want the answer Clay's pipeline would have produced, in 60 seconds, for one credit. Running both rarely earns its seat math. Most teams pick a side.
§2The price anchor
- Clay Starter
- $149 / mo · 2,000 credits · ~ 130 to 200 companies at 10 to 15 credits each.
- Clay Explorer
- $349 / mo · 10,000 credits · most teams' steady-state plan.
- Kustiq Pro
- $119 / mo · 800 credits · one credit = one full 20-field profile.
- Free tier
- Kustiq · 3 profiles a week, signed in. Clay · 100 lookups / mo.
| Tool | Per-contact cost | Per-seat fee | Verification quality |
|---|---|---|---|
| Kustiq | $0.15 to $0.30 | $0 | SMTP handshake on every contact |
| Clay | ~ $0.075 / credit (Starter), 10 to 15 credits per company | $149 / mo (Starter, 2k credits) | Provider waterfall, cost varies |
| Apollo | Bundled in seat (4,800 mobile + 36,000 export credits / yr) | $59 / seat / mo | Catch-all aware, separate credit on send |
Clay prices verified against the published pricing page on 2026-05-09. Kustiq pricing is the public Pro tier at full credit utilization.
Comparison page for Clay.
§3Where the products diverge
Paste a domain. Done.
No tables to set up. No waterfall logic to wire. No provider integrations to maintain. The pipeline is the product.
Build a multi-step workflow.
Configure tables, chain providers in a waterfall, decide on fallbacks. Hours to days for a non-trivial workflow.
Full 20-field company profile.
Includes verified contact, churn risk, ICP score, segment classification. One credit, one profile.
One data-provider lookup.
Need 10 to 15 lookups for a typical company enrichment workflow. Costs scale with provider mix.
Rule-based churn band on every profile, dashboard on Pro.
Pro adds a calibrated 90-day churn probability and Stripe-grounded CLTV bands per customer.
Not offered natively.
Possible to wire from third-party signals inside a workflow, but not part of Clay itself.
88 segments across 22 verticals, on every profile.
Consistent taxonomy used by the directory, ICP scoring, and outreach pipeline.
Not offered natively.
Custom mapping per workflow. No shared taxonomy across companies.
Targeted Outreach · 5-phase prospect on demand.
Discover, research, qualify, enrich. Built for 16 prospects a week, not 8,000 a month.
AI message drafting + sending via integration.
Workflow-driven outreach with provider-mix flexibility. Designed for high-volume RevOps motions.
Founders and 2-10 person GTM teams.
Want answers from a domain. No dedicated RevOps person.
RevOps teams with dedicated workflow ownership.
Want control over every enrichment step. Have $5k+/yr in data tooling budget.
§4What Kustiq has, today
§5Kustiq pricing in full
- Free $0
- 3 profiles a week, signed in. No card. Anonymous: 1 per week. Outreach not included.
- Insight $39 / mo
- 200 credits. ~ 12 weeks of solo prospecting at the typical 16-profile-a-week pace.
$0.20effective per profile. - Pro $119 / mo
- 800 credits. Targeted Outreach included. HubSpot 2-way sync.
$0.15effective per profile at full use. - Extra credits $0.30 ea
- Top-up at any time, no expiry. Counts toward the same monthly cap as plan credits. No seat fees, ever.
§6Other Clay alternatives we compete with
§7Six questions, six intents
01 · Real?Is Kustiq a real Clay alternative?
For company intelligence and profiling, yes. Kustiq returns a richer per-company answer than a typical Clay workflow, with no workflow setup. For teams that want to chain 150+ providers into bespoke multi-step enrichment, Kustiq does not replace Clay's workflow surface.
02 · Catch?What is the catch · why is Kustiq cheaper?
Kustiq is a single opinionated pipeline, not a workflow builder. The customer doesn't pick providers, doesn't wire fallbacks, doesn't decide cache TTLs. That opinionation is why one credit produces a full profile instead of one provider lookup.
If the team wants per-step control, Clay is built for that and worth its bill. If the team wants the answer, Kustiq's per-profile economics win.
03 · MigrateCan I migrate my Clay tables to Kustiq?
Export the company list from Clay to CSV, drop the file into Targeted Outreach, and Kustiq re-profiles each company with a fresh ICP score, churn-risk signal, and SMTP-verified contact. The Clay workflow logic doesn't migrate, on purpose; Kustiq's pipeline is fixed and runs on every input.
04 · MissingIs Kustiq missing anything Clay has?
If the team has a RevOps owner who likes Clay's surface, stay there. The visual workflow builder, the 150+ provider integrations to mix and match, the per-step waterfall logic — that's the whole product, and it's a good one. Kustiq is for the case where the customer wants the answer Clay's pipeline would have produced, without configuring the pipeline first.
05 · PricingHow does Kustiq pricing compare to Clay at 200 companies a month?
200 companies a month on Clay Starter is roughly 2,000 to 3,000 credits, on the edge of the $149/mo plan and likely an upgrade to Explorer at $349/mo for headroom. The same 200 companies on Kustiq Pro is 200 credits of 800 included, well inside the $119/mo plan, with churn risk and segment classification on every profile.
06 · Both?Can I use Kustiq and Clay together?
It is possible: Kustiq scores and prioritizes companies, Clay handles bespoke per-step enrichment for the qualified accounts. In practice, most customers run one or the other, since Kustiq covers the company-intelligence step Clay workflows are usually built to deliver.
Profile a company free. No card, no scheduled call.
Skip the workflow surface. Paste a domain in /try, get the answer Clay's 12-credit waterfall would've given you. One credit. Sixty seconds. Free tier is 3 a week, no card.