Skip the sales call. Profile in 46s, no annual contract.ZoomInfo sells static database access for $15k+/year with annual contracts. Kustiq generates fresh intelligence in real time, verifies every email before delivery, and scores churn with a rule engine, in 46s. Starts free. No demo call, no contract.
§1The short version
Kustiq differs from ZoomInfo in three ways procurement notices first.
- No sales call, no annual commit. Kustiq is self-serve: paste a domain, get a 20-field profile in 60 seconds. ZoomInfo requires a demo, custom quote, and a 12-month contract before any data is shown.
- Real-time AI, not a periodically-refreshed database. Kustiq reads live web signals on every request and verifies every contact via SMTP. ZoomInfo serves records from a database that goes weeks-to-months stale in long-tail segments.
- Roughly 10% of ZoomInfo's price floor. ZoomInfo entry packages typically start around $15k/yr per seat. Kustiq Pro is $1,428/yr total, no seat fees, with churn risk and ICP scoring on every profile.
SMB vs enterprise is the easy split. Below the procurement-cycle threshold, Kustiq is faster to evaluate and roughly 10× cheaper. Above it, ZoomInfo's intent data and contact universe earn the line item. The pragmatic move: trial Kustiq 60 days before a ZoomInfo renewal — that's the right window to compare the swap.
§2The price anchor
- ZoomInfo entry
- $15k+ / yr · per seat · 12-month commit · custom quote, no public price.
- ZoomInfo SalesOS
- Typically $25k to $40k / yr · adds intent data, website visitor ID, integrations.
- Kustiq Pro
- $119 / mo · $1,428 / yr · 800 credits · effective
$0.15per profile. - Free tier
- Kustiq · 3 profiles a week, signed in. ZoomInfo · none.
| Tool | Per-contact cost | Per-seat fee | Verification quality |
|---|---|---|---|
| Kustiq | $0.15 to $0.30 | $0 | SMTP handshake on every contact |
| ZoomInfo | ~ $1.00 / record | $15k / yr / seat | Confidence score, no SMTP handshake |
| Apollo | Bundled in seat (4,800 mobile + 36,000 export credits / yr) | $59 / seat / mo | Catch-all aware, separate credit on send |
ZoomInfo prices are typical 2026 ranges; the company does not publish list pricing. Kustiq price is the public Pro tier at full credit utilization. Apollo price verified against published pricing on 2026-05-09.
Comparison page for ZoomInfo.
§3Where the products diverge
Self-serve, no sales call.
Sign up in under two minutes. Free tier on day one. No contract, no card up front.
Demo + custom quote + annual commit.
Sales-call gated. Auto-renewing 12-month contracts with cancellation windows.
Live web on every request.
Browserless scrape, AI classification, SMTP verification each time a profile is generated. No cache older than 24 hours by default.
Periodically refreshed database.
Records refresh on ZoomInfo's schedule, not yours. Long-tail segments age fast between cycles.
0-100 with rule-based disqualifiers, on every profile.
Returned with the profile and the rules that drove it. No tier gating.
Basic firmographic filters.
Static filters on industry, size, geography. No per-company score, no buying-signal blend.
90-day churn-risk score on every account.
Sourced from public hiring, leadership-change, and pricing-page signals.
Not offered.
ZoomInfo is built around contact volume. Account health is left to your CRM.
Per-credit, no seat fees.
One plan covers a whole team. Credits expire only at month end.
Per-seat with annual minimum.
Each new seat is another monthly bill. Cancellation windows make exit clauses fiddly.
Founders and 2-10 person GTM teams.
Intelligence-per-company workflows, not per-contact volume.
Enterprise sales orgs with $15k+/yr budget.
Large SDR teams that need contact universe access and intent data.
§4What Kustiq has, today
§5Kustiq pricing in full
- Free $0
- 3 profiles a week, signed in. No card. Anonymous: 1 per week. Outreach not included.
- Insight $39 / mo
- 200 credits. ~ 12 weeks of solo prospecting at the typical 16-profile-a-week pace.
$0.20effective per profile. - Pro $119 / mo
- 800 credits. Targeted Outreach included. HubSpot 2-way sync.
$0.15effective per profile at full use. - Extra credits $0.30 ea
- Top-up at any time, no expiry. Counts toward the same monthly cap as plan credits. No seat fees, ever.
§6Other ZoomInfo alternatives we compete with
§7Six questions, six intents
01 · Real?Is Kustiq a real ZoomInfo alternative?
For SMB and 2-10 person GTM teams, yes. Kustiq covers the workflow most non-enterprise teams actually use ZoomInfo for: shortlist accounts, score by ICP, get a verified contact. Where Kustiq is not a fit is enterprise contact-volume motions and ZoomInfo's intent-data product, which require ZoomInfo's database licensing.
02 · Catch?What is the catch · why is Kustiq cheaper?
We don't run a periodically-refreshed contact DB. Per-profile pricing, $0.15 to $0.30. No sales team, no procurement cycle in the bill.
What you give up: volume. Kustiq fits 100-800 profiles a month. Eight-thousand-contact motions belong on a database product like ZoomInfo.
03 · MigrateCan I migrate my ZoomInfo data to Kustiq?
Export accounts from ZoomInfo to CSV, then drop the file into Targeted Outreach. Kustiq re-profiles each company with a fresh ICP score, churn-risk signal, and SMTP-verified contact. Smart move: migrate the top 200 accounts first, leave ZoomInfo running until renewal, decide then.
04 · MissingIs Kustiq missing anything ZoomInfo has?
Three things ZoomInfo sells that Kustiq does not. Their contact database is the product itself — periodically refreshed, billions of records, the actual reason most enterprises sign. Their intent data comes from third-party publisher networks Kustiq has no deal with. Website-visitor identification is a category we've made no attempt at. If those three are load-bearing for your motion, ZoomInfo earns its bill.
05 · PricingHow does Kustiq pricing compare to ZoomInfo at 5 seats?
Five seats on a ZoomInfo entry package typically lands between $15k and $25k a year, depending on add-ons. Five users on Kustiq Pro is $119 / mo · $1,428 / yr, with no seat fee on top. Kustiq covers the team for under 10% of the ZoomInfo bill, with churn risk and ICP scoring on every profile.
06 · Both?Can I use Kustiq and ZoomInfo together?
It happens, mostly during a ZoomInfo renewal window. Teams use Kustiq to score and prioritize accounts and ZoomInfo for the contact-volume layer. Both can write to HubSpot or Salesforce, so SDRs see one view.
Profile a company free. No card, no scheduled call.
You don't need a demo to evaluate Kustiq. Paste a domain into /try and judge for yourself in the time it'd take to schedule a ZoomInfo call. 3 profiles a week on the free tier, no card.