Know the company, not just the contact. AI intelligence before you reach out.
Apollo is a contact database with 275M+ records, built-in email sequences, and 500,000+ companies on the platform. Kustiq is a company intelligence platform that profiles, classifies, and scores companies before you reach out. Apollo tells you who works at a company. Kustiq tells you what that company does, whether they fit your ICP, and how to approach them.
What makes Kustiq different from Apollo
Company intelligence, not just contacts
Kustiq profiles companies with 19 strategic fields including business model, growth signals, and competitive positioning. Apollo gives you names and email addresses.
AI-powered ICP scoring
Score every prospect 0-100 for ICP fit with buying signals and pain point analysis. Apollo offers basic filtering, but no AI-driven scoring.
Churn prediction included
Every Kustiq profile flags churn risk with contributing factors. Apollo has no churn prediction or retention intelligence.
No per-seat pricing
Kustiq uses credits, not seats. Add your whole team for free. Apollo charges per seat starting at $49/mo.
Kustiq vs Apollo: feature by feature
| Feature | Kustiq | Apollo |
|---|---|---|
| Primary focus | Company intelligence and profiling | Contact database and outreach |
| Company profile depth | 19 AI-generated strategic fields | Basic firmographics |
| Churn prediction | Yes | No |
| ICP scoring | AI-powered, 0-100 | Basic lead scoring |
| Segment classification | 85 segments, 21 verticals | Industry filters |
| Contact database size | Enrichment via pipeline | 275M+ records |
| Email sequences | Via third-party integration | Built-in sequencing |
| Pricing model | Credits, no seat fees | Per seat + credits |
| Starting price | Free ($0/mo) | $49/mo per seat |
| HubSpot integration | Native, 25-property sync | Native integration |
Transparent, credit-based pricing
Apollo
Per-seat subscription with credit allowances
Apollo starts at $49/mo per seat (Basic) and scales to $99/mo per seat (Professional). Adding team members multiplies the base cost. A 5-person team on Professional pays $495/mo for the same data access one person gets.
Kustiq
Credit-based, no seat fees
- Free $0/forever (3 credits/week)
- Insight $99/mo (100 credits)
- Pro $249/mo (400 credits)
Kustiq starts at $0/mo with 3 free profiles per week. Paid plans are $99/mo (Insight) and $249/mo (Pro) with no seat fees. Your entire team shares one plan. A 5-person team on Kustiq Pro pays $249/mo total vs $495/mo on Apollo Professional, and gets deeper company intelligence per profile.
Which tool is right for you?
Choose Apolloif…
If you need a large contact database with 275M+ records, built-in email sequences, and a dialer, Apollo is a solid all-in-one sales engagement platform. It is well-suited for SDR teams doing high-volume outbound who need names, emails, and sequencing in one place.
Choose Kustiq if…
If you want to understand companies strategically before reaching out, Kustiq gives you deeper intelligence per company. AI profiling, churn prediction, ICP scoring, and 85-segment classification help you prioritize the right accounts before you spend time reaching out. Credit-based pricing means no seat fees as your team grows.
500+ companies already profiled
Stripe
Payments
HubSpot
CRM
Notion
Productivity
Datadog
Monitoring
Figma
Design
Cloudflare
Infrastructure
Twilio
Communications
Shopify
E-Commerce
Vercel
DevTools
Linear
Project Management
Supabase
Developer Platform
Resend
Email API
Loom
Video
Airtable
Databases
Webflow
Web Development
Calendly
Scheduling
Stripe
Payments
HubSpot
CRM
Notion
Productivity
Datadog
Monitoring
Figma
Design
Cloudflare
Infrastructure
Twilio
Communications
Shopify
E-Commerce
Vercel
DevTools
Linear
Project Management
Supabase
Developer Platform
Resend
Email API
Loom
Video
Airtable
Databases
Webflow
Web Development
Calendly
Scheduling
Frequently asked questions
Is Kustiq an Apollo alternative?
They complement each other more than they compete directly. Apollo answers 'who works at this company?' while Kustiq answers 'what does this company do, should I sell to them, and how should I approach them?' Many teams use Kustiq to identify and score the right companies, then use Apollo for contact-level outreach and sequencing.
Does Kustiq have a contact database like Apollo?
Kustiq is not a static contact database. Its outreach pipeline enriches prospect contacts as part of the qualify and enrich stages, but the core value is AI-powered company profiling with 19 strategic fields, not bulk contact lookups.
How does pricing compare between Kustiq and Apollo?
Apollo charges per seat starting at $49/mo, so a team of 5 costs at least $245/mo on the Basic plan. Kustiq uses credit-based pricing with no seat fees. Kustiq Pro at $249/mo covers your entire team with 400 credits and deeper intelligence per company.
Can I use Kustiq and Apollo together?
Yes. A common workflow is using Kustiq to profile and score companies, then exporting qualified prospects to Apollo for contact discovery and email sequencing. Both integrate with HubSpot, so your data stays connected across tools.
Compare Kustiq with other tools
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