Company profile

99% Invisible

Related. Website, https://99percentinvisible.org/ · Edit this on Wikidata. Contents. 1 History; 2 Reception. 2.1 Awards. 3 Guest hosts and collaborations; 4 ...
99% Invisible logo

Live profile

Last verified 3 months ago
kustiq.com/company/99percentinvisible.org · cite this page

Related. Website, https://99percentinvisible.org/ · Edit this on Wikidata. Contents. 1 History; 2 Reception. 2.1 Awards. 3 Guest hosts and collaborations; 4 ...

Employees

11-50

Pricing

Public pricing page

AI Classification

MediaDigital Media/Publishing

99% Invisible is an independent podcast and digital media brand hosted by Roman Mars, producing weekly audio episodes on design, architecture, and urban infrastructure. It is funded through listener donations and advertising, distributing content to a broad consumer audience.

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Run a full profile to see buying signals, account scoring, pain signals, and recommended contacts for 99% Invisible.

Social Links

Competitors

theuncomfortable.comsecretmallapartment.com

99% Invisible is one of 2,671 B2B companies in the Kustiq directory.

99% Invisible sits among 331 digital media / publishing companies in our Media directory.

Similar profiles: Complianceexperts, Resend · Email for developers, Cloud-based data analytics exploration for all, and Growthbook.

Both sit in the 11-50 headcount band. See 99% Invisible vs Complianceexperts side by side.

Both sit in the 11-50 headcount band. See 99% Invisible vs Resend · Email for developers side by side.

Both sit in the 11-50 headcount band. See 99% Invisible vs Cloud-based data analytics exploration for all side by side.

Segment benchmark

How 99% Invisible compares with other Digital Media/Publishing companies

99% Invisible is one of 331 Digital Media/Publishing companies profiled in the Kustiq Media directory, which holds 361 Media companies in total. Every number below is computed from those profiles.

99% Invisible sits in the 11-50 headcount band. 26% of the 173 segment peers with a known team size are smaller. 34% of those peers share the same band.

The most common tech detections across the 132 peers with a visible stack are Cloudflare (45%), Google Analytics (31%), and nginx (24%). 99% Invisible lists none of them.

Among the 84 segment companies with disclosed funding, Growth is the most common stage (45%).

The median founding year across 82 peers with a known founding date is 2008.

New York is the most common HQ city in this segment, home to 13% of the 46 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 5 rendered pages of 99percentinvisible.org and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does 99% Invisible have?
99% Invisible has 11-50 employees, based on public sources read at the last profile run. That makes it larger than 26% of the 173 profiled Digital Media/Publishing peers with a known team size.
What industry is 99% Invisible in?
99% Invisible is a Media company in the Digital Media/Publishing segment.
Who are 99% Invisible's competitors?
Public sources list theuncomfortable.com and secretmallapartment.com as 99% Invisible competitors. The list comes from live search coverage at the last profile run, not a static database.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves 99% Invisible to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
99% Invisible was last verified 3 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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