Company profile
99% Invisible
Live profile
Related. Website, https://99percentinvisible.org/ · Edit this on Wikidata. Contents. 1 History; 2 Reception. 2.1 Awards. 3 Guest hosts and collaborations; 4 ...
11-50
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AI Classification
99% Invisible is an independent podcast and digital media brand hosted by Roman Mars, producing weekly audio episodes on design, architecture, and urban infrastructure. It is funded through listener donations and advertising, distributing content to a broad consumer audience.
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99% Invisible is one of 2,671 B2B companies in the Kustiq directory.
99% Invisible sits among 331 digital media / publishing companies in our Media directory.
Similar profiles: Complianceexperts, Resend · Email for developers, Cloud-based data analytics exploration for all, and Growthbook.
Both sit in the 11-50 headcount band. See 99% Invisible vs Complianceexperts side by side.
Both sit in the 11-50 headcount band. See 99% Invisible vs Resend · Email for developers side by side.
Both sit in the 11-50 headcount band. See 99% Invisible vs Cloud-based data analytics exploration for all side by side.
How 99% Invisible compares with other Digital Media/Publishing companies
99% Invisible is one of 331 Digital Media/Publishing companies profiled in the Kustiq Media directory, which holds 361 Media companies in total. Every number below is computed from those profiles.
99% Invisible sits in the 11-50 headcount band. 26% of the 173 segment peers with a known team size are smaller. 34% of those peers share the same band.
The most common tech detections across the 132 peers with a visible stack are Cloudflare (45%), Google Analytics (31%), and nginx (24%). 99% Invisible lists none of them.
Among the 84 segment companies with disclosed funding, Growth is the most common stage (45%).
The median founding year across 82 peers with a known founding date is 2008.
New York is the most common HQ city in this segment, home to 13% of the 46 peers with a known location.
Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.
How this profile was built
- Live web rendering via Browserless headless Chrome, not a stale cached scrape.
- Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
- Claude only picks the buckets. It never decides facts.
- 12-factor churn engine. Deterministic score, zero LLM at scoring time.
- SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).
This profile was built from 5 rendered pages of 99percentinvisible.org and search coverage across the live web on .
Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.
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