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Bettermarketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.
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Last verified 1 month ago
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A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Employees

201-500

Tech Stack

Cloudflare

AI Classification

MediaDigital Media/Publishing

Better Marketing is a Medium-hosted digital publication focused on marketing strategy, branding, and business content. It publishes articles targeting marketing professionals and small business owners seeking tactical guidance.

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Tech Stack

CDN

Cloudflare

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Social Links

Linkedin

Competitors

- davidgelles.substack.com

Bettermarketing is one of 2,673 B2B companies in the Kustiq directory.

Bettermarketing sits among 331 digital media / publishing companies in our Media directory.

Similar profiles: Gorgias, Clay, Airbase, and Hackthebox.

Both sit in the 201-500 headcount band. See Bettermarketing vs Gorgias side by side.

Both sit in the 201-500 headcount band. See Bettermarketing vs Clay side by side.

Both sit in the 201-500 headcount band. See Bettermarketing vs Airbase side by side.

Segment benchmark

How Bettermarketing compares with other Digital Media/Publishing companies

Bettermarketing is one of 331 Digital Media/Publishing companies profiled in the Kustiq Media directory, which holds 361 Media companies in total. Every number below is computed from those profiles.

Bettermarketing sits in the 201-500 headcount band. 86% of the 173 segment peers with a known team size are smaller. 6% of those peers share the same band.

The most common tech detections across the 132 peers with a visible stack are Cloudflare (45%), Google Analytics (31%), and nginx (24%). Bettermarketing runs Cloudflare.

Among the 84 segment companies with disclosed funding, Growth is the most common stage (45%).

The median founding year across 82 peers with a known founding date is 2008.

New York is the most common HQ city in this segment, home to 13% of the 46 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 1 rendered page of bettermarketing.pub and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does Bettermarketing have?
Bettermarketing has 201-500 employees, based on public sources read at the last profile run. That makes it larger than 86% of the 173 profiled Digital Media/Publishing peers with a known team size.
What industry is Bettermarketing in?
Bettermarketing is a Media company in the Digital Media/Publishing segment.
Who are Bettermarketing's competitors?
Public sources list - davidgelles.substack.com as Bettermarketing competitors. The list comes from live search coverage at the last profile run, not a static database.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves Bettermarketing to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
Bettermarketing was last verified 1 month ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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