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Bill & Paul's Sporthaus Company Profile

Grand Rapids’ original outdoor outfitter since 1961. Shop premium gear for skiing, snowboarding, camping, hiking & kayaking online or in-store at Bill & Paul’s.

Industry: E-commerce

Segment: Retail/Omnichannel

Location: Grand Rapids, we carry top brands for skiing

Competitors: rei.com Traffic Comparison

Generated by Kustiq, an AI company intelligence platform for B2B teams. Multi-stage pipeline: AI classification + live web scraping + SMTP-verified contacts + 12-factor rule-based churn engine.

Company profile

Bill & Paul's Sporthaus

Grand Rapids’ original outdoor outfitter since 1961. Shop premium gear for skiing, snowboarding, camping, hiking & kayaking online or in-store at Bill & Paul’s.
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Grand Rapids’ original outdoor outfitter since 1961. Shop premium gear for skiing, snowboarding, camping, hiking & kayaking online or in-store at Bill & Paul’s.

Founded

1961

Location

Grand Rapids, we carry top brands for skiing

Pricing

Public pricing page

AI Classification

E-commerceRetail/Omnichannel

Bill & Paul's Sporthaus is a Grand Rapids, Michigan-based independent outdoor retailer founded in 1961, selling premium ski, snowboard, camping, hiking, and paddlesport gear to consumers via both a physical storefront and an online shop. They offer in-store expert fittings, ski/board tuning, kayak and tent repair, and seasonal rentals.

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Competitors

rei.com Traffic Comparison

Bill & Paul's Sporthaus is profiled by Kustiq, an AI company intelligence platform for B2B teams. Bill & Paul's Sporthaus is one of 11 retail / omnichannel companies in our E-commerce directory.

How Kustiq built this profile

Hybrid pipeline: deterministic verification + Claude reasoning

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across {company site, LinkedIn, press, GitHub}.
  • Claude Sonnet 4.6 classifies vertical, segment, and growth signals; never used for facts.
  • 12-factor churn engine produces a deterministic risk score with zero LLM calls at scoring time.
  • SMTP RCPT TO handshake verifies every contact at delivery time on full profiles (paid plan).

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Part of 3,020 AI-profiled B2B companies. Browse the full directory