Company profile

ChangeNOW

Buy bitcoin and exchange crypto instantly on ChangeNOW - the lowest fee crypto swap service. Enjoy fast, secure, and seamless transactions with a wide range of supported cryptocurrencies.
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Live profile

Last verified 4 months ago
kustiq.com/company/changenow.io · cite this page

Buy bitcoin and exchange crypto instantly on ChangeNOW - the lowest fee crypto swap service. Enjoy fast, secure, and seamless transactions with a wide range of supported cryptocurrencies.

Founded

2017

Employees

51-200

Location

Utrecht, NL

Pricing

Public pricing page

AI Classification

FinServFinTech

ChangeNOW is a non-custodial cryptocurrency exchange platform operating since 2017 that enables instant crypto swaps, fiat-to-crypto purchases, and staking across 1,264 currencies. It serves both retail consumers and 5,000+ B2B API partners through a suite of products including white-label exchange, NOWPayments, NOW Custody, and blockchain node infrastructure.

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Competitors

SimpleSwapShapeShift

ChangeNOW is one of 2,673 B2B companies in the Kustiq directory.

ChangeNOW sits among 80 fintech companies in our Financial Services directory.

Similar profiles: Loom, Betterworks, Graphy, and Appcues.

Both sit in the 51-200 headcount band. See ChangeNOW vs Loom side by side.

Both sit in the 51-200 headcount band. See ChangeNOW vs Betterworks side by side.

Both sit in the 51-200 headcount band. See ChangeNOW vs Graphy side by side.

Segment benchmark

How ChangeNOW compares with other FinTech companies

ChangeNOW is one of 80 FinTech companies profiled in the Kustiq FinServ directory, which holds 128 FinServ companies in total. Every number below is computed from those profiles.

ChangeNOW sits in the 51-200 headcount band. 47% of the 62 segment peers with a known team size are smaller. 27% of those peers share the same band.

The most common tech detections across the 19 peers with a visible stack are Cloudflare (58%), Google Analytics (26%), and Vercel (16%). ChangeNOW lists none of them.

Among the 28 segment companies with disclosed funding, Growth is the most common stage (64%).

The median founding year across 24 peers with a known founding date is 2016. ChangeNOW was founded in 2017.

San Francisco is the most common HQ city in this segment, home to 11% of the 18 peers with a known location.

Benchmarks are recomputed from live directory data, so they move as profiles refresh. Counts cover Kustiq-profiled companies, not the whole market.

How Kustiq built this profile

How this profile was built

  • Live web rendering via Browserless headless Chrome, not a stale cached scrape.
  • Search intelligence via Serper API across the company site, LinkedIn, press, and GitHub.
  • Claude only picks the buckets. It never decides facts.
  • 12-factor churn engine. Deterministic score, zero LLM at scoring time.
  • SMTP RCPT TO handshake on every contact, at delivery time on full profiles (paid plan).

This profile was built from 5 rendered pages of changenow.io and search coverage across the live web on .

Read the full methodology in our LLM-readable reference or compare against the deterministic-vs-AI framework.

Frequently asked questions

How many employees does ChangeNOW have?
ChangeNOW has 51-200 employees, based on public sources read at the last profile run. That makes it larger than 47% of the 62 profiled FinTech peers with a known team size.
What industry is ChangeNOW in?
ChangeNOW is a FinServ company in the FinTech segment.
Who are ChangeNOW's competitors?
Public sources list SimpleSwap and ShapeShift as ChangeNOW competitors. The list comes from live search coverage at the last profile run, not a static database.
Where is ChangeNOW headquartered?
ChangeNOW is headquartered in Utrecht, NL. Among FinTech peers with a known location, San Francisco is the most common HQ city (11% of 18).
When was ChangeNOW founded?
ChangeNOW was founded in 2017. The median founding year across 24 profiled FinTech peers is 2016.
Is this profile actually verified, or just generated by AI?
The structured fields come from a hybrid pipeline. Facts (location, employee range, funding, tech stack) come from live web rendering plus Serper search across the company site, LinkedIn, press, and GitHub. Claude only picks the buckets: vertical, segment, growth signal. It never decides facts. Contact emails on full profiles pass an SMTP RCPT TO handshake at delivery time.
How is this different from a contact database?
Kustiq profiles one company at a time, live from the web when you ask. Tools like Apollo and ZoomInfo rent access to a 50M+ row pool that ages every quarter. Different shape, different price, and the freshness story is the opposite.
What does "track this profile" do?
Tracking saves ChangeNOW to your free dashboard so you can re-run the full pipeline on it anytime. Free with a signed-in account: 3 profiles a week, no card.
Can the profiled company remove this page?
Any company in the Kustiq directory can request removal at /trust#removal. Removed profiles return 410 Gone and stay out of search.
How fresh is the data?
ChangeNOW was last verified 4 months ago. The data refreshes when anyone re-runs the profile (the Re-run now button above does exactly that), and we run the SMTP handshake on contacts when you ask for them, not when we cached the row. The freshness card above the profile shows the exact relative date for the current visit.
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